Digital Tech Diary | For Marketing Technologists

Insights & Perspectives

Forrester Examines Digital Experience Challenges and Priorities: Yes, They Do Exist
A sponsored Forrester research brief crossed my desk related to the challenges organizations face implementing digital experiences and I thought I would share some highlights with you (please note the

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Hippo Takes an Intelligent View of Web Content Management
Hippo is not gearing up its own Marketing Cloud. Instead, the Amsterdam based WCM vendor, is focusing its attention on building the next generation web content management system, one that

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Forrester Says WCM is the Backbone of Digital Experience. Surprised?
Everyone is talking about the latest Forrester Wave for Web Content Management. By now you should have seen all the press releases come out from the happy vendors. It’s important

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CoreMedia 8 Helps Connect, Create and Control Omni-channel Digital Experiences
CoreMedia has announced the latest version of its web content management platform. And like most other former “WCM” vendors, it has finally moved away from the standard “web content management

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Adobe Adds Document Cloud to Mix, Revamps Acrobat
I wouldn’t normally write about this here, because its relation to digital marketing is small, but Adobe’s introduction of a document cloud that could take on Google, Microsoft Office 365

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Totango Enables You to Ensure Your Customers Are Successful Using Your Services
If you want your customers to be successful using your software, consider a solution like Totango.

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Adobe Takes Digital Experiences to Next Level: IoT, Email, Mobile, Analytics & Lots More
Today is Adobe’s day to brag and announce new stuff. And it’s all good.

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