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Adobe, Salesforce Top Forrester’s List of Marketing Software Suites
This is a new report for Forrester – The Forrester Wave™: Enterprise Marketing Software Suites, Q4 2014, but the vendors that make the list are not new by any means. Most have a long history of integrating and building marketing
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Acquia Takes on Adobe with New Campaign Cloud
I think it’s every CXM vendor’s goal in life to take on Adobe, and win. I’m certainly not saying it’s impossible to do, but it won’t be easy. Acquia is aiming in that direction, it hasn’t been hard to see
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IBM to Acquire Silverpop, Adding Marketing Automation to Experience Portfolio
Today IBM announced it is acquiring marketing automation provider Silverpop for an undisclosed amount. Not sure I would have saw this one coming, but it does seem the pattern that large customer experience vendors get their marketing automation needs via
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SDL Launches New Versions of Social and Campaigns, Both with New User Experiences
Not to be out done today by Adobe’s big announcements, SDL has introduced a couple of its own we thought worth sharing. These are two of the key pillars of SDL’s Customer Experience Platform: SDL Social and SDL Campaigns. So
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Adobe Launches New Marketing Cloud, Mobile Marketing Solutions #AdobeSummit
I suspect that most of you know by now that the Adobe Summit in Utah is well underway and the product news is spilling out everywhere. Leave it to Adobe to kicks things off with a bang. And to be
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Forrester Wave: L2RM Platform Vendors – Marketo, Eloqua, Pardot, Silverpop and More
Forrester has a new Wave report out evaluating nine major players in Lead-to-Revenue Management platforms (L2RM). L2RM Platforms are essentially B2B marketing automation, but it’s a little more complex than simple marketing automation campaigns that many do today. These platforms
