Interviews
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Web Experience Isn’t Dead, But There is a Bigger Picture Reminds Loni Stark
When I first approached Loni Stark to talk about how businesses get started with their web experience strategy I had the idea that there might be many businesses still just getting started with their online experiences, and it seemed like
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Making Sense of Video Marketing with Vidyard’s Michael Litt
Vidyard, Brightcove, Kaltura, Wistia, uStudio, Ramp, Ooyala. These are all companies that created video marketing platforms. But they aren’t all the same. And that can be very confusing to the marketer who wants to use more video in their digital
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Sitecore Symposium Teaches Marketers to Collect, Connect, Analyze and Utilize Data for Better Customer Experiences
The Sitecore Symposium is right around the corner, taking place September 8-10 in Las Vegas. I took some time to chat with Sitecore Chief Strategy Officer, Darren Guarnaccia, about the event and how Sitecore is working hard to help digital marketers
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David Aponovich Talks Digital Experience, His New Role With Acquia
If you follow web content management and digital experience regularly then you know David Aponovich. He was a senior analyst at Forrester researching web content management and digital experience, and he understands the market very well. Aponovich recently took on
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The Influencers: Loni Kao Stark, Product and Industry Marketing for Adobe Experience Manager
Kicking off our Influencer Series is a great person. She’s incredibly smart, with a keen understanding of the customer experience industry. Loni Kao Stark is the director of Product and Industry Marketing for Adobe Experience Manager. As part of a
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Webtrends: 20 Years in Business and Focused on the Customer
This month, Webtrends celebrates 20 years in business. That’s pretty good considering the changes that have happened in the analytics industry over that time period. It can’t be easy to stay relevant and continue to evolve a platform in this
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Interview: Darren Guarnaccia, CSO Sitecore, Talks About the Connected Customer
When you want to get handle on what’s happening in the customer experience industry, reach out to a CSO (Chief Strategy Officer) from a major vendor in the space. That’s what I did by talking to Darren Guarnaccia, CSO for
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Looking Back and Forward on Customer Experience with Loni Kao Stark
This is the time of year when everyone takes some time to look back and see how far brands have come with their customer experience strategies, as well as what’s in store for 2014. We get our first look back/forward
