Digital Marketing
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Adobe Social Goes More Global, Including Publishing to China’s Sina Weibo Social Network
Global organization’s need global social publishing tools and Adobe is making sure it meet those needs with its Fall Update. There are a number of new features available, so let’s run through some of the big ones: Adobe Social now
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Webtrends Jeff Seacrist Talks Next Generation of Streams, New Big Data Exploration Tool
Many organizations struggle to understand how to best leverage analytics in their digital marketing initiatives. They definitely play a key role, but the reality is digital marketing teams are just starting to utilize them appropriately. Of course there are others
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Acquia’s New Digital Alliance: A Best of Need Approach to Digital Experiences
Everyone knows the “all in one suite” is not the way most organizations go today. It’s still a viable option for some, especially if you are just starting out and looking for the quickest way to implement your digital experience
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Oracle Acquires Compendium’s Content Marketing Platform
You knew these acquisitions were going to start happening. Robert Rose noted that we might see these types of deals as the content marketing platform market develops (Content Collaboration Tools: An Analysis of 13 Technology Solutions in a Disruptive Marketplace).
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HP Offers Its Own Digital Marketing Hub
One thing you can pretty much be sure of these days is that basic analytics are Digital Experiences 101. That doesn’t mean every organization has the basics down and are ready to move to the next step. Far from it.
