Digital Marketing
Back to homepage
Sitecore Symposium Teaches Marketers to Collect, Connect, Analyze and Utilize Data for Better Customer Experiences
The Sitecore Symposium is right around the corner, taking place September 8-10 in Las Vegas. I took some time to chat with Sitecore Chief Strategy Officer, Darren Guarnaccia, about the event and how Sitecore is working hard to help digital marketers
Share and Enjoy
David Aponovich Talks Digital Experience, His New Role With Acquia
If you follow web content management and digital experience regularly then you know David Aponovich. He was a senior analyst at Forrester researching web content management and digital experience, and he understands the market very well. Aponovich recently took on
Share and Enjoy
Leadtail Examines the Social Activity of Search Marketers
It has looked at the social habits of digital marketers, of CFOs, of mid-size marketers, now Leadtail, a social media strategy and social insights company, examines the habits of search marketers on Twitter. Search engine marketing (SEM) is one of the core
Share and Enjoy
Three Ways to Boost Online Customer Engagement – and Ultimately, Sales
U.S. eCommerce is expected to swell to $414 billion by 2018. This is an immense opportunity, but it’s no “gimme” in today’s digital age, where consumers are smarter and more demanding than ever before. Successful etailers will seek different strategies
Share and Enjoy
Video Getting Lots of Attention in the Salesforce CRM
A few news items passed my desk this week related to video and the Salesforce platform. The news comes from Vidyard and uStudio, two similar, but very different video marketing platform providers. Let’s have a look: Vidyard Connects Video and
Share and Enjoy
The Influencers: Loni Kao Stark, Product and Industry Marketing for Adobe Experience Manager
Kicking off our Influencer Series is a great person. She’s incredibly smart, with a keen understanding of the customer experience industry. Loni Kao Stark is the director of Product and Industry Marketing for Adobe Experience Manager. As part of a
Share and Enjoy
Oracle Announces New Data Cloud: Data as a Service for Marketing, Social, Sales
In February of this 2014, Oracle acquired BlueKai, a cloud-based data management platform and integrated it with its B2C (Responsys) and B2B (Eloqua) marketing automation platforms to provide better personalized experiences. Today, Oracle announced that, BlueKai’s Audience Data Marketplace (one
Share and Enjoy
Ensighten Inform Pulls Together Monitoring, Testing, Tag Deployment
We know Ensighten best for its tag management platform, but now it’s adding to its family with a new solution – Ensighten Inform. Ensighten Inform brings together the monitoring, testing and management of tags into a single place – something that should
Share and Enjoy
Oracle Updates Marketing Cloud; Adds LinkedIn Support to Social Cloud
A couple of announcements out of Oracle today focused on its Marketing Cloud and Social Cloud, much of which demonstrates that Oracle is on track with the latest functionality talked about in digital marketing circles. Oracle Marketing Cloud Enhancements There
Share and Enjoy
Sitecore Launches Social Media Marketing Solution, Sitecore Social
If you are a business then you need to have some degree of social media presence. Which means you need a social media marketing tool to not only manage your social media accounts, but also monitor what’s happening and measure
