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6 Quick Tips to a Bulletproof Cyber Monday Digital Strategy
This year, more than half of shoppers plan to buy online this holiday season. With more devices at their fingertips than ever before, three quarters of consumers plan to use smartphones to shop during the holidays, and the majority plan
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Adobe’s Latest Marketing Cloud Updates Focus on Data Driven Mobile Marketing
Everyone is talking about Adobe today. It announced the latest updates to its Marketing Cloud and they focus on improving mobile marketing. The focus on mobile isn’t surprising. Adobe has done a lot of work on Experience Manager, particularly website
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It’s NaNoWriMo – Get Your Writing on!
November is National Novel Writing Month where writers from across the globe commit to writing a 50,000 word novel. It’s a pretty important time of the year for current and would be novelists. If you are thinking about writing a
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Adobe, Salesforce Top Forrester’s List of Marketing Software Suites
This is a new report for Forrester – The Forrester Wave™: Enterprise Marketing Software Suites, Q4 2014, but the vendors that make the list are not new by any means. Most have a long history of integrating and building marketing
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TERMINALFOUR Brings Digital Engagement to Higher Education
Last year TERMINALFOUR made a big strategic decision. It decided to focus its web content management platform on the needs of higher education. Higher ed isn’t exactly a new market for them, but to put all your focus on one
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Sitecore Book: The Connect Guide to Experience Marketing
Sitecore’s new book “Connect: How to Use Data and Experience Marketing to Create Lifetime Customers,” is now available. It was talked about at the Sitecore Symposium last month, and I had a sneak peek at the first three chapters. Written by Sitecore’s
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What EPIC Content Marketing Teaches the Media Industry
I bought Joe Pulizzi’s book, EPIC Content Marketing when it first came out, but I’ve been a little slow in finishing it (life gets in the way of any good read). I’m glad I kept it on my desktop though
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Eight Steps to Kickstart your Video Marketing Program
So you’ve decided that online video can help your company’s sales and marketing programs. You’ve read the research so you know video is more compelling than other content and is more likely to produce leads and conversions. You know what
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Making Sense of Video Marketing with Vidyard’s Michael Litt
Vidyard, Brightcove, Kaltura, Wistia, uStudio, Ramp, Ooyala. These are all companies that created video marketing platforms. But they aren’t all the same. And that can be very confusing to the marketer who wants to use more video in their digital
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6 Hiring Trends Digital Marketers Need to Know
The field of digital marketing is always changing. Instead of being intimidated, great marketers can use change to their advantage. In fact, one survey revealed that two-thirds of marketers expected a raise in the next year. (We hope you’re one of them!)
