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Forrester Examines Digital Experience Challenges and Priorities: Yes, They Do Exist
A sponsored Forrester research brief crossed my desk related to the challenges organizations face implementing digital experiences and I thought I would share some highlights with you (please note the paper is sponsored by Sitecore). There’s much in this brief
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Adobe Takes Digital Experiences to Next Level: IoT, Email, Mobile, Analytics & Lots More
Today is Adobe’s day to brag and announce new stuff. And it’s all good.
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Webtrends Explore Let’s Marketers Dive Deep into Their Customer Data
It’s been a little over a year since Webtrends announced Webtrends Explore, its big data exploration product. Now, after rolling it out to its over 750 on-demand clients, working on improvements (including usability), Explore is generally available to the world.
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MindTouch, SAP Demonstrate Engagement Across the Customer Lifecycle Using Content
It’s been a good year for MindTouch. A company I’ve been watching for a number of years now, it never ceases to amaze me the places it goes and the partnerships it builds. MindTouch offers a product experience platform (although
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Nate Barad on Sitecore and the Forrester Wave for Web Content Management
Nate Barad offers his take on Sitecore’s placement in the Forrester Wave for Web Content Management
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Mobile Usage Survey by Siteworx Reveals Complexity in Buyer’s Journey
Siteworx released its 2015 mobile commerce usage report not long ago and the findings are important reminders to organizations looking to capitalize on mobile. First, let’s point out that some of the results are consistent with other mobile commerce reports,
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AgilOne Introduces Integrated Predictive Marketing Cloud
AgilOne introduces version 5 of its marketing cloud with a number of new updates, and predictive marketing.
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Sitecore Commerce and Microsoft Dynamics: Omnichannel Retail Experiences
Sitecore has integrated Sitecore Commerce with Microsoft Dynamics to give its customers with the ability to create true omni-channel experiences.
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Adobe Campaign Integrations Take Personalized Experiences Further
Adobe kicks off a new year with key integrations for Adobe Campaign. Kerry Reilly, Director of Product, Adobe Campaign walked me through the updates and here’s a snapshot of what’s new and improved. It starts with three important integrations with
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Marketers Are Missing out on the Real Value of Mobile
Marketer’s are obsessed with mobile – mobile marketing at least. They understand mobile is fast becoming a bigger channel than the website (certainly at least as important), and with it, they can reach customers and prospects any time, anywhere. But
