Content Marketing
Back to homepage
MobSoc Media: Content Marketing Loves Native Advertising
I think for many, the jury is still out on native advertising. But MobSoc Media may have found a way to make it possible through very specific targeting and a strong focus on social and mobile. I spoke with MobSoc
Share and Enjoy
Kentico Survey on Content Marketing: There’s Trust, But Be Truthful
Kentico has completed the 6th edition of its digital customer experience survey, this one focused on Content Marketing. Called Kentico Digital Experience Survey: Customer Trust in Content Marketing is High but Fragile, it was conducted in online in May with
Share and Enjoy
Adobe Experience Manager Communities for Learning Bridges Employees and Customers Through Content
It’s times like this when you think that Adobe is one step ahead of other customer experience management vendors. While all focus their platforms on helping clients build great customer experiences, you don’t see much effort put into tools that
Share and Enjoy
CoreMedia LiveContext 2.0 Brings Content Marketing to E-Commerce
It’s called Experiential Commerce and it’s bringing real-time contextual content into IBM e-commerce based websites. Think about it, we shop online constantly, whether it’s simply looking for information about products, doing product comparison’s or actually making a purchase. And we’ve
Share and Enjoy
Adobe Integrates Digital Publishing Suite with Experience Manager
This one I think wasn’t really expected by many (but I could be wrong). Today, Adobe announces a tight integration between Adobe Experience Manager and its Digital Publishing Suite (DPS). The DPS, sweetheart of the online magazine publishing business has
Share and Enjoy
Sitecore Integrates Arke’s Cross Channel Engagement Tool into Experience Platform
Sitecore has a fairly complete package of functionality for customer experience management, but it doesn’t have everything. It knows that to be competitive and offer its customers a great platform to implement their CX strategies on, they need to continually
Share and Enjoy
LeadTail Social Insights: How Mid-Size Marketers Engage on Twitter
Despite that social media has been around and used widely for a few years now, many digital marketers are still trying to figure out how to best engage with customers and prospects using it. If you are trying to reach
Share and Enjoy
It’s a Wrap: Digital Analytics Was Top of Mind, But There’s More to Customer Experience to Explore
I spent a fair amount of time reading and thinking about digital analytics this week. And I had an interesting discussion with Jeff Seacrist from Webtrends (details to come next week). To wrap it up, I read a great article
Share and Enjoy
Oracle Acquires Compendium’s Content Marketing Platform
You knew these acquisitions were going to start happening. Robert Rose noted that we might see these types of deals as the content marketing platform market develops (Content Collaboration Tools: An Analysis of 13 Technology Solutions in a Disruptive Marketplace).
