Content Marketing
Back to homepage
Forrester Examines Digital Experience Challenges and Priorities: Yes, They Do Exist
A sponsored Forrester research brief crossed my desk related to the challenges organizations face implementing digital experiences and I thought I would share some highlights with you (please note the paper is sponsored by Sitecore). There’s much in this brief
Share and Enjoy
What EPIC Content Marketing Teaches the Media Industry
I bought Joe Pulizzi’s book, EPIC Content Marketing when it first came out, but I’ve been a little slow in finishing it (life gets in the way of any good read). I’m glad I kept it on my desktop though
Share and Enjoy
Eight Steps to Kickstart your Video Marketing Program
So you’ve decided that online video can help your company’s sales and marketing programs. You’ve read the research so you know video is more compelling than other content and is more likely to produce leads and conversions. You know what
Share and Enjoy
Leadtail Examines the Social Activity of Search Marketers
It has looked at the social habits of digital marketers, of CFOs, of mid-size marketers, now Leadtail, a social media strategy and social insights company, examines the habits of search marketers on Twitter. Search engine marketing (SEM) is one of the core
Share and Enjoy
The Influencers: Loni Kao Stark, Product and Industry Marketing for Adobe Experience Manager
Kicking off our Influencer Series is a great person. She’s incredibly smart, with a keen understanding of the customer experience industry. Loni Kao Stark is the director of Product and Industry Marketing for Adobe Experience Manager. As part of a
Share and Enjoy
Oracle Announces New Data Cloud: Data as a Service for Marketing, Social, Sales
In February of this 2014, Oracle acquired BlueKai, a cloud-based data management platform and integrated it with its B2C (Responsys) and B2B (Eloqua) marketing automation platforms to provide better personalized experiences. Today, Oracle announced that, BlueKai’s Audience Data Marketplace (one
Share and Enjoy
Oracle Updates Marketing Cloud; Adds LinkedIn Support to Social Cloud
A couple of announcements out of Oracle today focused on its Marketing Cloud and Social Cloud, much of which demonstrates that Oracle is on track with the latest functionality talked about in digital marketing circles. Oracle Marketing Cloud Enhancements There
Share and Enjoy
Should you “Standardize” Your Native Ad?
In the past few years, native advertising has gone from an emerging concept to a widely repeated buzzword, and today, to a mainstream online marketing practice – yet many advertisers and publishers are still figuring out how to define native
Share and Enjoy
Acquia Picks Up TruCentric to Beef Up Personalization Capabilities
If Acquia isn’t on your short list of vendors for customer experience management, maybe you should reconsider. It has worked hard the last couple of years to develop its capabilities beyond web content management, either through internal development, acquisition or
Share and Enjoy
Growth Spurt for Hippo Another Sign of the Importance of Great Customer Experiences
Hippo has announced strong growth for the first quarter of 2014. If you don’t know who Hippo is, it’s an open source web content management platform provider, and it’s working hard to provide its customers with a platform that supports
