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LeadSift: Helping You Find Your Next Customer Using Social Analytics
It’s rare that I get to actually step into the office of a company I am interviewing, but that’s exactly what I had the opportunity to do when I met up with Halifax, Nova Scotia-based LeadSift earlier this week. I
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Forrester Examines Digital Experience Challenges and Priorities: Yes, They Do Exist
A sponsored Forrester research brief crossed my desk related to the challenges organizations face implementing digital experiences and I thought I would share some highlights with you (please note the paper is sponsored by Sitecore). There’s much in this brief
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Totango Enables You to Ensure Your Customers Are Successful Using Your Services
If you want your customers to be successful using your software, consider a solution like Totango.
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Adobe Takes Digital Experiences to Next Level: IoT, Email, Mobile, Analytics & Lots More
Today is Adobe’s day to brag and announce new stuff. And it’s all good.
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Hippo Takes an Intelligent View of Web Content Management
Hippo is not gearing up its own Marketing Cloud. Instead, the Amsterdam based WCM vendor, is focusing its attention on building the next generation web content management system, one that is intelligent and focused on content performance. Forrester has told
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Webtrends Explore Let’s Marketers Dive Deep into Their Customer Data
It’s been a little over a year since Webtrends announced Webtrends Explore, its big data exploration product. Now, after rolling it out to its over 750 on-demand clients, working on improvements (including usability), Explore is generally available to the world.
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AgilOne Introduces Integrated Predictive Marketing Cloud
AgilOne introduces version 5 of its marketing cloud with a number of new updates, and predictive marketing.
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Adobe Campaign Integrations Take Personalized Experiences Further
Adobe kicks off a new year with key integrations for Adobe Campaign. Kerry Reilly, Director of Product, Adobe Campaign walked me through the updates and here’s a snapshot of what’s new and improved. It starts with three important integrations with
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Adobe’s Latest Marketing Cloud Updates Focus on Data Driven Mobile Marketing
Everyone is talking about Adobe today. It announced the latest updates to its Marketing Cloud and they focus on improving mobile marketing. The focus on mobile isn’t surprising. Adobe has done a lot of work on Experience Manager, particularly website
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Sitecore Symposium Teaches Marketers to Collect, Connect, Analyze and Utilize Data for Better Customer Experiences
The Sitecore Symposium is right around the corner, taking place September 8-10 in Las Vegas. I took some time to chat with Sitecore Chief Strategy Officer, Darren Guarnaccia, about the event and how Sitecore is working hard to help digital marketers
