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Webtrends Explore Let’s Marketers Dive Deep into Their Customer Data
It’s been a little over a year since Webtrends announced Webtrends Explore, its big data exploration product. Now, after rolling it out to its over 750 on-demand clients, working on improvements (including usability), Explore is generally available to the world.
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Forrester Wave for Web Analytics is Out, Some Question Its Accuracy
Forrester releases its Wave for Web Analytics Q2, 2014, taking us through the six providers that they believe matter the most. Who’s on the list? Well, some of these won’t surprise you: Leaders: Adobe, AT Internet, IBM, Webtrends Competitive Option:
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Weekly Update: Is Facebook the Model for Business Apps? The Difference Between B2B, B2C Marketing
When are you most likely to catch up on your reading? Over the weekend or at the beginning of your week when you are fresh from a couple of days relaxing? The Digital Experiences Weekly Update is shifting to Mondays
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Webtrends: 20 Years in Business and Focused on the Customer
This month, Webtrends celebrates 20 years in business. That’s pretty good considering the changes that have happened in the analytics industry over that time period. It can’t be easy to stay relevant and continue to evolve a platform in this
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Webtrends Jeff Seacrist Talks Next Generation of Streams, New Big Data Exploration Tool
Many organizations struggle to understand how to best leverage analytics in their digital marketing initiatives. They definitely play a key role, but the reality is digital marketing teams are just starting to utilize them appropriately. Of course there are others
