Tag "Content Management"
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The WCM Selection Process: Where Your Design Firm Fits
I recently had the opportunity to write an eBook sponsored by Percussion Software. As companies strive to deliver highly personalized contextual customer experiences they are looking at their current web content management platform and realizing it may not have the
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Acquia Picks Up TruCentric to Beef Up Personalization Capabilities
If Acquia isn’t on your short list of vendors for customer experience management, maybe you should reconsider. It has worked hard the last couple of years to develop its capabilities beyond web content management, either through internal development, acquisition or
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Growth Spurt for Hippo Another Sign of the Importance of Great Customer Experiences
Hippo has announced strong growth for the first quarter of 2014. If you don’t know who Hippo is, it’s an open source web content management platform provider, and it’s working hard to provide its customers with a platform that supports
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CoreMedia LiveContext 2.0 Brings Content Marketing to E-Commerce
It’s called Experiential Commerce and it’s bringing real-time contextual content into IBM e-commerce based websites. Think about it, we shop online constantly, whether it’s simply looking for information about products, doing product comparison’s or actually making a purchase. And we’ve
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Clickability Gets a New User Interface for Marketers, Content Authors
If you’ve wondered what’s happening with Clickability since its acquisition by Upland Software, well here’s a good start – they have improved the web content management platform’s user interface bringing it inline with the needs of today’s digital marketers. According
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Hippo CMS 7.9 Offers Marketers More Control Over Channel Management
The newest version of the Hippo web content management platform is now available. This is an open source WCM, putting its third updates in the last few years. In this release you see the integration of the CKEditor as its
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A Closer Look at Adobe Experience Manager v6 #adobesummit
Yesterday I ran through the new products and features for the Adobe Marketing Cloud and Experience Manager announced by Adobe. It’s a very extensive list of new things for organizations working on their digital customer experiences. Now I want to
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Acquia Introduces Lift – A Drupal Website Optimization Platform
Looking for more proof to Forrester acknowledgement that WCM vendors are giving marketing automation vendors a run for their customers? Acquia is providing it with its new Acquia Lift platform. Acquia Lift is all about providing the best personalized web
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Interview: Darren Guarnaccia, CSO Sitecore, Talks About the Connected Customer
When you want to get handle on what’s happening in the customer experience industry, reach out to a CSO (Chief Strategy Officer) from a major vendor in the space. That’s what I did by talking to Darren Guarnaccia, CSO for
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It’s Wrap: Building and Supporting Digital Experiences in 2014
There’s something about a new year that makes everyone want to start fresh, whether that’s getting back to basics or trying new things. And of course we’ll spend the better part of January hearing predictions for the coming year. This
