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Sitecore’s New Experience Database, Experience Profile
Everyone is talking about big data and getting the 360 degree view of the customer. Today, Sitecore says it has delivered on that goal with its new Experience Database and Sitecore Experience Profile. Nate Barad, Sitecore’s Director of Product Strategy,
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Sitecore’s New Mobile Apps Focus on Analytics Dashboards, Media Uploads
Number three on Darren Guaranccia’s list of things Sitecore will work on to support the connected customer is improved analytics and reporting. This week, to help organizations do just that, Sitecore has released a new mobile application, built on its
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Sitecore Integrates Arke’s Cross Channel Engagement Tool into Experience Platform
Sitecore has a fairly complete package of functionality for customer experience management, but it doesn’t have everything. It knows that to be competitive and offer its customers a great platform to implement their CX strategies on, they need to continually
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It’s a Wrap: What’s in Your Customer Experience Strategy?
There was no shortage of thought-provoking articles across the Web for me to read, Pocket and share in this week’s Digital Experiences Weekly. Some of them were strategy focused, such as the CMO’s role in aligning brand, marketing and customer
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Interview: Darren Guarnaccia, CSO Sitecore, Talks About the Connected Customer
When you want to get handle on what’s happening in the customer experience industry, reach out to a CSO (Chief Strategy Officer) from a major vendor in the space. That’s what I did by talking to Darren Guarnaccia, CSO for
