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IBM to Acquire Silverpop, Adding Marketing Automation to Experience Portfolio
Today IBM announced it is acquiring marketing automation provider Silverpop for an undisclosed amount. Not sure I would have saw this one coming, but it does seem the pattern that large customer experience vendors get their marketing automation needs via
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Forrester Wave: L2RM Platform Vendors – Marketo, Eloqua, Pardot, Silverpop and More
Forrester has a new Wave report out evaluating nine major players in Lead-to-Revenue Management platforms (L2RM). L2RM Platforms are essentially B2B marketing automation, but it’s a little more complex than simple marketing automation campaigns that many do today. These platforms
