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MindTouch, SAP Demonstrate Engagement Across the Customer Lifecycle Using Content

MindTouch, SAP Demonstrate Engagement Across the Customer Lifecycle Using Content

It’s been a good year for MindTouch. A company I’ve been watching for a number of years now, it never ceases to amaze me the places it goes and the partnerships it builds. MindTouch offers a product experience platform (although

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Adobe, Salesforce Top Forrester’s List of Marketing Software Suites

Adobe, Salesforce Top Forrester’s List of Marketing Software Suites

This is a new report for Forrester – The Forrester Wave™: Enterprise Marketing Software Suites, Q4 2014, but the vendors that make the list are not new by any means. Most have a long history of integrating and building marketing

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Video Getting Lots of Attention in the Salesforce CRM

Video Getting Lots of Attention in the Salesforce CRM

A few news items passed my desk this week related to video and the Salesforce platform. The news comes from Vidyard and uStudio, two similar, but very different video marketing platform providers. Let’s have a look: Vidyard Connects Video and

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It’s Wrap: Salesforce & OpenText Compete For Attention + A Goal Defined for Digital Tech Diary

It’s Wrap: Salesforce & OpenText Compete For Attention + A Goal Defined for Digital Tech Diary

There were two big conferences this week: Salesforce Dreamforce and OpenText Enterprise World. There was no shortage of coverage and new announcements coming out of either. I’ve captured the key news in this week’s Flipboard magazine so check it out.

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