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Adobe, Salesforce Top Forrester’s List of Marketing Software Suites
This is a new report for Forrester – The Forrester Wave™: Enterprise Marketing Software Suites, Q4 2014, but the vendors that make the list are not new by any means. Most have a long history of integrating and building marketing
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Oracle Announces New Data Cloud: Data as a Service for Marketing, Social, Sales
In February of this 2014, Oracle acquired BlueKai, a cloud-based data management platform and integrated it with its B2C (Responsys) and B2B (Eloqua) marketing automation platforms to provide better personalized experiences. Today, Oracle announced that, BlueKai’s Audience Data Marketplace (one
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Oracle Updates Marketing Cloud; Adds LinkedIn Support to Social Cloud
A couple of announcements out of Oracle today focused on its Marketing Cloud and Social Cloud, much of which demonstrates that Oracle is on track with the latest functionality talked about in digital marketing circles. Oracle Marketing Cloud Enhancements There
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Oracle Acquires Compendium’s Content Marketing Platform
You knew these acquisitions were going to start happening. Robert Rose noted that we might see these types of deals as the content marketing platform market develops (Content Collaboration Tools: An Analysis of 13 Technology Solutions in a Disruptive Marketplace).
