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Forrester Wave for Web Analytics is Out, Some Question Its Accuracy
Forrester releases its Wave for Web Analytics Q2, 2014, taking us through the six providers that they believe matter the most. Who’s on the list? Well, some of these won’t surprise you: Leaders: Adobe, AT Internet, IBM, Webtrends Competitive Option:
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Adobe Experience Manager Communities for Learning Bridges Employees and Customers Through Content
It’s times like this when you think that Adobe is one step ahead of other customer experience management vendors. While all focus their platforms on helping clients build great customer experiences, you don’t see much effort put into tools that
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CoreMedia LiveContext 2.0 Brings Content Marketing to E-Commerce
It’s called Experiential Commerce and it’s bringing real-time contextual content into IBM e-commerce based websites. Think about it, we shop online constantly, whether it’s simply looking for information about products, doing product comparison’s or actually making a purchase. And we’ve
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Clickability Gets a New User Interface for Marketers, Content Authors
If you’ve wondered what’s happening with Clickability since its acquisition by Upland Software, well here’s a good start – they have improved the web content management platform’s user interface bringing it inline with the needs of today’s digital marketers. According
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HP Offers Its Own Digital Marketing Hub
One thing you can pretty much be sure of these days is that basic analytics are Digital Experiences 101. That doesn’t mean every organization has the basics down and are ready to move to the next step. Far from it.
