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TERMINALFOUR Brings Digital Engagement to Higher Education
Last year TERMINALFOUR made a big strategic decision. It decided to focus its web content management platform on the needs of higher education. Higher ed isn’t exactly a new market for them, but to put all your focus on one
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Sitecore 8: Helping you Create Life Long Customers
That title sounds a little cheesy, but that’s essentially what the newest version of Sitecore is designed to do. Sitecore 8 claims to offer an end-to-end-to-end platform that gives you everything you need, but also integrates other systems you are using. Sitecore
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Coveo Offers Free Edition of Search Solution for Sitecore Customers
At the Sitecore Symposium in Las Vegas this week Coveo offered Sitecore customers some good news. Along with its Coveo for Sitecore – Enterprise Edition, Coveo now provides a free edition of its search solution for Sitecore. This free edition
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Sitecore Fully Integrates e-Commerce into Experience Platform
This week Sitecore announced the addition of Sitecore Commerce (powered by Commerce Service, which it acquired in November 2013) into its Experience Platform. This means that Sitecore’s Experience Platform offers pretty much everything you need to create and carry out
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Video Getting Lots of Attention in the Salesforce CRM
A few news items passed my desk this week related to video and the Salesforce platform. The news comes from Vidyard and uStudio, two similar, but very different video marketing platform providers. Let’s have a look: Vidyard Connects Video and
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Oracle Announces New Data Cloud: Data as a Service for Marketing, Social, Sales
In February of this 2014, Oracle acquired BlueKai, a cloud-based data management platform and integrated it with its B2C (Responsys) and B2B (Eloqua) marketing automation platforms to provide better personalized experiences. Today, Oracle announced that, BlueKai’s Audience Data Marketplace (one
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Ensighten Inform Pulls Together Monitoring, Testing, Tag Deployment
We know Ensighten best for its tag management platform, but now it’s adding to its family with a new solution – Ensighten Inform. Ensighten Inform brings together the monitoring, testing and management of tags into a single place – something that should
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Oracle Updates Marketing Cloud; Adds LinkedIn Support to Social Cloud
A couple of announcements out of Oracle today focused on its Marketing Cloud and Social Cloud, much of which demonstrates that Oracle is on track with the latest functionality talked about in digital marketing circles. Oracle Marketing Cloud Enhancements There
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Clickability Patents More Website Personalization Capabilities
Clickability has a personalization and targeting solution called Website Marketing Acceleration (WMA). It’s similar to other personalization offerings from other content management/customer experience vendors, in that allows marketers to offer a more personalized view of the website based on the visitor profile.
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CoreMedia, Hippo Make Inroads into the US Market Via Key Partnerships
This week there were two announcements from content management providers that focus on gaining traction in the US market through partnerships. Hippo/AuthX Consulting Partnership Let’s start with Hippo. The company’s open source web CMS is the base platform for AuthX Consulting’s ‘Global
