Tag "native advertising"
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Should you “Standardize” Your Native Ad?
In the past few years, native advertising has gone from an emerging concept to a widely repeated buzzword, and today, to a mainstream online marketing practice – yet many advertisers and publishers are still figuring out how to define native
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MobSoc Media: Content Marketing Loves Native Advertising
I think for many, the jury is still out on native advertising. But MobSoc Media may have found a way to make it possible through very specific targeting and a strong focus on social and mobile. I spoke with MobSoc
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Kentico Survey on Content Marketing: There’s Trust, But Be Truthful
Kentico has completed the 6th edition of its digital customer experience survey, this one focused on Content Marketing. Called Kentico Digital Experience Survey: Customer Trust in Content Marketing is High but Fragile, it was conducted in online in May with
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CoreMedia LiveContext 2.0 Brings Content Marketing to E-Commerce
It’s called Experiential Commerce and it’s bringing real-time contextual content into IBM e-commerce based websites. Think about it, we shop online constantly, whether it’s simply looking for information about products, doing product comparison’s or actually making a purchase. And we’ve
