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Adobe Takes Digital Experiences to Next Level: IoT, Email, Mobile, Analytics & Lots More
Today is Adobe’s day to brag and announce new stuff. And it’s all good.
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Adobe Heads Pack for Web Content Management Says Forrester, Adobe’s Take
Adobe’s take on its leadership position in the Forrester Wave for Web Content Management, from Loni Stark.
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Mobile Usage Survey by Siteworx Reveals Complexity in Buyer’s Journey
Siteworx released its 2015 mobile commerce usage report not long ago and the findings are important reminders to organizations looking to capitalize on mobile. First, let’s point out that some of the results are consistent with other mobile commerce reports,
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Adobe Campaign Integrations Take Personalized Experiences Further
Adobe kicks off a new year with key integrations for Adobe Campaign. Kerry Reilly, Director of Product, Adobe Campaign walked me through the updates and here’s a snapshot of what’s new and improved. It starts with three important integrations with
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Marketers Are Missing out on the Real Value of Mobile
Marketer’s are obsessed with mobile – mobile marketing at least. They understand mobile is fast becoming a bigger channel than the website (certainly at least as important), and with it, they can reach customers and prospects any time, anywhere. But
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Adobe’s Latest Marketing Cloud Updates Focus on Data Driven Mobile Marketing
Everyone is talking about Adobe today. It announced the latest updates to its Marketing Cloud and they focus on improving mobile marketing. The focus on mobile isn’t surprising. Adobe has done a lot of work on Experience Manager, particularly website
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Three Ways to Boost Online Customer Engagement – and Ultimately, Sales
U.S. eCommerce is expected to swell to $414 billion by 2018. This is an immense opportunity, but it’s no “gimme” in today’s digital age, where consumers are smarter and more demanding than ever before. Successful etailers will seek different strategies
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Adobe Launches New Marketing Cloud, Mobile Marketing Solutions #AdobeSummit
I suspect that most of you know by now that the Adobe Summit in Utah is well underway and the product news is spilling out everywhere. Leave it to Adobe to kicks things off with a bang. And to be
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Sitecore’s New Mobile Apps Focus on Analytics Dashboards, Media Uploads
Number three on Darren Guaranccia’s list of things Sitecore will work on to support the connected customer is improved analytics and reporting. This week, to help organizations do just that, Sitecore has released a new mobile application, built on its
