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Adobe, Salesforce Top Forrester’s List of Marketing Software Suites
This is a new report for Forrester – The Forrester Wave™: Enterprise Marketing Software Suites, Q4 2014, but the vendors that make the list are not new by any means. Most have a long history of integrating and building marketing
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Forrester Wave: L2RM Platform Vendors – Marketo, Eloqua, Pardot, Silverpop and More
Forrester has a new Wave report out evaluating nine major players in Lead-to-Revenue Management platforms (L2RM). L2RM Platforms are essentially B2B marketing automation, but it’s a little more complex than simple marketing automation campaigns that many do today. These platforms
