Tag "marketing automation"
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AgilOne Introduces Integrated Predictive Marketing Cloud
AgilOne introduces version 5 of its marketing cloud with a number of new updates, and predictive marketing.
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Adobe, Salesforce Top Forrester’s List of Marketing Software Suites
This is a new report for Forrester – The Forrester Wave™: Enterprise Marketing Software Suites, Q4 2014, but the vendors that make the list are not new by any means. Most have a long history of integrating and building marketing
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Oracle Announces New Data Cloud: Data as a Service for Marketing, Social, Sales
In February of this 2014, Oracle acquired BlueKai, a cloud-based data management platform and integrated it with its B2C (Responsys) and B2B (Eloqua) marketing automation platforms to provide better personalized experiences. Today, Oracle announced that, BlueKai’s Audience Data Marketplace (one
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IBM to Acquire Silverpop, Adding Marketing Automation to Experience Portfolio
Today IBM announced it is acquiring marketing automation provider Silverpop for an undisclosed amount. Not sure I would have saw this one coming, but it does seem the pattern that large customer experience vendors get their marketing automation needs via
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Forrester Wave: L2RM Platform Vendors – Marketo, Eloqua, Pardot, Silverpop and More
Forrester has a new Wave report out evaluating nine major players in Lead-to-Revenue Management platforms (L2RM). L2RM Platforms are essentially B2B marketing automation, but it’s a little more complex than simple marketing automation campaigns that many do today. These platforms
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It’s A Wrap: Content Planning, Competitive Intelligence and More
Another week is over and we come closer to the holiday. What I’ve noticed though is that things are slowing down yet in the industry. There are still a lot of big pieces of news and interesting reports coming out.
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It’s a Wrap: Get Your Weekly Fill of Digital Experiences News & Insights
A lot of interesting news and insights come to our attention every week – on Twitter, LinkedIn, FaceBook, in blog posts, on News sites, in emails, you name it. And many are worth a read. So I’ve compiled some of
