Tag "L2RM platforms"
Back to homepageForrester Wave: L2RM Platform Vendors – Marketo, Eloqua, Pardot, Silverpop and More
Forrester has a new Wave report out evaluating nine major players in Lead-to-Revenue Management platforms (L2RM). L2RM Platforms are essentially B2B marketing automation, but it’s a little more complex than simple marketing automation campaigns that many do today. These platforms
