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Adobe, Salesforce Top Forrester’s List of Marketing Software Suites
This is a new report for Forrester – The Forrester Wave™: Enterprise Marketing Software Suites, Q4 2014, but the vendors that make the list are not new by any means. Most have a long history of integrating and building marketing
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Forrester Wave for Web Analytics is Out, Some Question Its Accuracy
Forrester releases its Wave for Web Analytics Q2, 2014, taking us through the six providers that they believe matter the most. Who’s on the list? Well, some of these won’t surprise you: Leaders: Adobe, AT Internet, IBM, Webtrends Competitive Option:
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IBM to Acquire Silverpop, Adding Marketing Automation to Experience Portfolio
Today IBM announced it is acquiring marketing automation provider Silverpop for an undisclosed amount. Not sure I would have saw this one coming, but it does seem the pattern that large customer experience vendors get their marketing automation needs via
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Forrester Wave: L2RM Platform Vendors – Marketo, Eloqua, Pardot, Silverpop and More
Forrester has a new Wave report out evaluating nine major players in Lead-to-Revenue Management platforms (L2RM). L2RM Platforms are essentially B2B marketing automation, but it’s a little more complex than simple marketing automation campaigns that many do today. These platforms
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It’s A Wrap: Don’t Forget Customer Service This Holiday Season + Digital Marketing Vendor Map
Despite that it’s a major holiday in the US, there were still some good stories out this week related to digital experiences. One big piece of news I saw this am that is fantastic for Nova Scotia (which is where
