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Forrester Examines Digital Experience Challenges and Priorities: Yes, They Do Exist
A sponsored Forrester research brief crossed my desk related to the challenges organizations face implementing digital experiences and I thought I would share some highlights with you (please note the paper is sponsored by Sitecore). There’s much in this brief
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Nate Barad on Sitecore and the Forrester Wave for Web Content Management
Nate Barad offers his take on Sitecore’s placement in the Forrester Wave for Web Content Management
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Adobe Heads Pack for Web Content Management Says Forrester, Adobe’s Take
Adobe’s take on its leadership position in the Forrester Wave for Web Content Management, from Loni Stark.
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Forrester Says WCM is the Backbone of Digital Experience. Surprised?
Everyone is talking about the latest Forrester Wave for Web Content Management. By now you should have seen all the press releases come out from the happy vendors. It’s important to be recognized by one of the leading analyst firms
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Marketers Are Missing out on the Real Value of Mobile
Marketer’s are obsessed with mobile – mobile marketing at least. They understand mobile is fast becoming a bigger channel than the website (certainly at least as important), and with it, they can reach customers and prospects any time, anywhere. But
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Adobe, Salesforce Top Forrester’s List of Marketing Software Suites
This is a new report for Forrester – The Forrester Wave™: Enterprise Marketing Software Suites, Q4 2014, but the vendors that make the list are not new by any means. Most have a long history of integrating and building marketing
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Forrester Wave for Web Analytics is Out, Some Question Its Accuracy
Forrester releases its Wave for Web Analytics Q2, 2014, taking us through the six providers that they believe matter the most. Who’s on the list? Well, some of these won’t surprise you: Leaders: Adobe, AT Internet, IBM, Webtrends Competitive Option:
