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Forrester Examines Digital Experience Challenges and Priorities: Yes, They Do Exist
A sponsored Forrester research brief crossed my desk related to the challenges organizations face implementing digital experiences and I thought I would share some highlights with you (please note the paper is sponsored by Sitecore). There’s much in this brief
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Hippo Takes an Intelligent View of Web Content Management
Hippo is not gearing up its own Marketing Cloud. Instead, the Amsterdam based WCM vendor, is focusing its attention on building the next generation web content management system, one that is intelligent and focused on content performance. Forrester has told
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Forrester Says WCM is the Backbone of Digital Experience. Surprised?
Everyone is talking about the latest Forrester Wave for Web Content Management. By now you should have seen all the press releases come out from the happy vendors. It’s important to be recognized by one of the leading analyst firms
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Mobile Usage Survey by Siteworx Reveals Complexity in Buyer’s Journey
Siteworx released its 2015 mobile commerce usage report not long ago and the findings are important reminders to organizations looking to capitalize on mobile. First, let’s point out that some of the results are consistent with other mobile commerce reports,
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Marketers Are Missing out on the Real Value of Mobile
Marketer’s are obsessed with mobile – mobile marketing at least. They understand mobile is fast becoming a bigger channel than the website (certainly at least as important), and with it, they can reach customers and prospects any time, anywhere. But
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What EPIC Content Marketing Teaches the Media Industry
I bought Joe Pulizzi’s book, EPIC Content Marketing when it first came out, but I’ve been a little slow in finishing it (life gets in the way of any good read). I’m glad I kept it on my desktop though
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Eight Steps to Kickstart your Video Marketing Program
So you’ve decided that online video can help your company’s sales and marketing programs. You’ve read the research so you know video is more compelling than other content and is more likely to produce leads and conversions. You know what
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Web Experience Isn’t Dead, But There is a Bigger Picture Reminds Loni Stark
When I first approached Loni Stark to talk about how businesses get started with their web experience strategy I had the idea that there might be many businesses still just getting started with their online experiences, and it seemed like
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Making Sense of Video Marketing with Vidyard’s Michael Litt
Vidyard, Brightcove, Kaltura, Wistia, uStudio, Ramp, Ooyala. These are all companies that created video marketing platforms. But they aren’t all the same. And that can be very confusing to the marketer who wants to use more video in their digital
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Building Strong Successful Partnerships is Necessary, But Not Easy
Partnerships. They are essential for any business to be successful. You can’t do it all, you can’t know it all, even if you want to. That’s why we need partners. But as the CMO Council found, finding the right partner
