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Leadtail Report: What the CFO is Doing on Social Media
Leadtail produces some interesting reports that give you a look into what different people are doing with social media. Whether you are trying to figure out where to spend your digital marketing time and money, or you want to know
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Adobe Integrates Digital Publishing Suite with Experience Manager
This one I think wasn’t really expected by many (but I could be wrong). Today, Adobe announces a tight integration between Adobe Experience Manager and its Digital Publishing Suite (DPS). The DPS, sweetheart of the online magazine publishing business has
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Acquia Introduces Lift – A Drupal Website Optimization Platform
Looking for more proof to Forrester acknowledgement that WCM vendors are giving marketing automation vendors a run for their customers? Acquia is providing it with its new Acquia Lift platform. Acquia Lift is all about providing the best personalized web
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Sitecore Integrates Arke’s Cross Channel Engagement Tool into Experience Platform
Sitecore has a fairly complete package of functionality for customer experience management, but it doesn’t have everything. It knows that to be competitive and offer its customers a great platform to implement their CX strategies on, they need to continually
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Forrester Wave: L2RM Platform Vendors – Marketo, Eloqua, Pardot, Silverpop and More
Forrester has a new Wave report out evaluating nine major players in Lead-to-Revenue Management platforms (L2RM). L2RM Platforms are essentially B2B marketing automation, but it’s a little more complex than simple marketing automation campaigns that many do today. These platforms
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Keeping Up On Digital Marketing, CRM, and Personalized Email Marketing
February is in full swing and there is no shortage of reading for those who want to keep up to date on what’s happening in the customer experience industry. Whether you want to know more about e-commerce, marketing automation, content
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SDL Moves Its Customer Experience Platform into the Cloud
A new year traditionally brings big changes with many organizations and this year marks some good changes for SDL. It announced a restructuring of its organization and a new cloud-based offering that will keep it competitive with the likes of
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LeadTail Social Insights: How Mid-Size Marketers Engage on Twitter
Despite that social media has been around and used widely for a few years now, many digital marketers are still trying to figure out how to best engage with customers and prospects using it. If you are trying to reach
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Weekly Update: Is Facebook the Model for Business Apps? The Difference Between B2B, B2C Marketing
When are you most likely to catch up on your reading? Over the weekend or at the beginning of your week when you are fresh from a couple of days relaxing? The Digital Experiences Weekly Update is shifting to Mondays
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Webtrends: 20 Years in Business and Focused on the Customer
This month, Webtrends celebrates 20 years in business. That’s pretty good considering the changes that have happened in the analytics industry over that time period. It can’t be easy to stay relevant and continue to evolve a platform in this
