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Should you “Standardize” Your Native Ad?
In the past few years, native advertising has gone from an emerging concept to a widely repeated buzzword, and today, to a mainstream online marketing practice – yet many advertisers and publishers are still figuring out how to define native
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MobSoc Media: Content Marketing Loves Native Advertising
I think for many, the jury is still out on native advertising. But MobSoc Media may have found a way to make it possible through very specific targeting and a strong focus on social and mobile. I spoke with MobSoc
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Forrester Wave for Web Analytics is Out, Some Question Its Accuracy
Forrester releases its Wave for Web Analytics Q2, 2014, taking us through the six providers that they believe matter the most. Who’s on the list? Well, some of these won’t surprise you: Leaders: Adobe, AT Internet, IBM, Webtrends Competitive Option:
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Adobe Experience Manager Communities for Learning Bridges Employees and Customers Through Content
It’s times like this when you think that Adobe is one step ahead of other customer experience management vendors. While all focus their platforms on helping clients build great customer experiences, you don’t see much effort put into tools that
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CoreMedia LiveContext 2.0 Brings Content Marketing to E-Commerce
It’s called Experiential Commerce and it’s bringing real-time contextual content into IBM e-commerce based websites. Think about it, we shop online constantly, whether it’s simply looking for information about products, doing product comparison’s or actually making a purchase. And we’ve
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IBM to Acquire Silverpop, Adding Marketing Automation to Experience Portfolio
Today IBM announced it is acquiring marketing automation provider Silverpop for an undisclosed amount. Not sure I would have saw this one coming, but it does seem the pattern that large customer experience vendors get their marketing automation needs via
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A Closer Look at Adobe Experience Manager v6 #adobesummit
Yesterday I ran through the new products and features for the Adobe Marketing Cloud and Experience Manager announced by Adobe. It’s a very extensive list of new things for organizations working on their digital customer experiences. Now I want to
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SDL Launches New Versions of Social and Campaigns, Both with New User Experiences
Not to be out done today by Adobe’s big announcements, SDL has introduced a couple of its own we thought worth sharing. These are two of the key pillars of SDL’s Customer Experience Platform: SDL Social and SDL Campaigns. So
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Adobe Launches New Marketing Cloud, Mobile Marketing Solutions #AdobeSummit
I suspect that most of you know by now that the Adobe Summit in Utah is well underway and the product news is spilling out everywhere. Leave it to Adobe to kicks things off with a bang. And to be
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Sitecore’s New Mobile Apps Focus on Analytics Dashboards, Media Uploads
Number three on Darren Guaranccia’s list of things Sitecore will work on to support the connected customer is improved analytics and reporting. This week, to help organizations do just that, Sitecore has released a new mobile application, built on its
