Tag "Digital Marketing"
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Weekly Update: The Buyer’s Journey, Social Media Marketing & the Focus on the Customer
With a growing list of RSS feeds, Twitter followers and more, there’s a never-ending supply of great articles to read and learn from. While I will always agree that nothing replaces the learning that comes from actually doing something yourself,
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Weekly Update: Is Facebook the Model for Business Apps? The Difference Between B2B, B2C Marketing
When are you most likely to catch up on your reading? Over the weekend or at the beginning of your week when you are fresh from a couple of days relaxing? The Digital Experiences Weekly Update is shifting to Mondays
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Webtrends: 20 Years in Business and Focused on the Customer
This month, Webtrends celebrates 20 years in business. That’s pretty good considering the changes that have happened in the analytics industry over that time period. It can’t be easy to stay relevant and continue to evolve a platform in this
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Adobe Makes the First Connection Between Experience Manager and Adobe Campaigns
Adobe is at the National Retail Federation Conference in the Big Apple this week to help promote the first integration between Adobe Campaigns (formerly Neolane) and Adobe Experience Manager (AEM). I suspect more than a few people have been waiting
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It’s Wrap: Building and Supporting Digital Experiences in 2014
There’s something about a new year that makes everyone want to start fresh, whether that’s getting back to basics or trying new things. And of course we’ll spend the better part of January hearing predictions for the coming year. This
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Looking Back and Forward on Customer Experience with Loni Kao Stark
This is the time of year when everyone takes some time to look back and see how far brands have come with their customer experience strategies, as well as what’s in store for 2014. We get our first look back/forward
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It’s A Wrap for 2013: Preparing for Digital Marketing in 2014
As we head into the holiday, we’re wrapping up the Weekly Digital Experiences Magazine until 2014. Can’t believe another year is over. You can’t say this year hasn’t been filled with big changes both from a customer experience strategy standpoint
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It’s a Wrap: You Have to Feel for Digital Marketers
Something I have learned this week is that the digital marketer can never stop learning. Nor can the content marketer, the content management professional, the developer, the CIO, the CMO…. Things are changing constantly, it’s pretty much impossible to keep
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It’s A Wrap: Content Planning, Competitive Intelligence and More
Another week is over and we come closer to the holiday. What I’ve noticed though is that things are slowing down yet in the industry. There are still a lot of big pieces of news and interesting reports coming out.
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Interview: Deb Lavoy Talks About Jostle.me and the Future of Marketing
A few years ago I had the opportunity to meet (virtually) a very smart woman – Deb Lavoy. At the time I was working as Managing Editor of CMSWire and we were hunting for great voices with unique perspectives on
