Tag "Digital Marketing"
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IBM to Acquire Silverpop, Adding Marketing Automation to Experience Portfolio
Today IBM announced it is acquiring marketing automation provider Silverpop for an undisclosed amount. Not sure I would have saw this one coming, but it does seem the pattern that large customer experience vendors get their marketing automation needs via
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SDL Launches New Versions of Social and Campaigns, Both with New User Experiences
Not to be out done today by Adobe’s big announcements, SDL has introduced a couple of its own we thought worth sharing. These are two of the key pillars of SDL’s Customer Experience Platform: SDL Social and SDL Campaigns. So
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Adobe Launches New Marketing Cloud, Mobile Marketing Solutions #AdobeSummit
I suspect that most of you know by now that the Adobe Summit in Utah is well underway and the product news is spilling out everywhere. Leave it to Adobe to kicks things off with a bang. And to be
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Sitecore’s New Mobile Apps Focus on Analytics Dashboards, Media Uploads
Number three on Darren Guaranccia’s list of things Sitecore will work on to support the connected customer is improved analytics and reporting. This week, to help organizations do just that, Sitecore has released a new mobile application, built on its
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Leadtail Report: What the CFO is Doing on Social Media
Leadtail produces some interesting reports that give you a look into what different people are doing with social media. Whether you are trying to figure out where to spend your digital marketing time and money, or you want to know
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Adobe Integrates Digital Publishing Suite with Experience Manager
This one I think wasn’t really expected by many (but I could be wrong). Today, Adobe announces a tight integration between Adobe Experience Manager and its Digital Publishing Suite (DPS). The DPS, sweetheart of the online magazine publishing business has
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Sitecore Integrates Arke’s Cross Channel Engagement Tool into Experience Platform
Sitecore has a fairly complete package of functionality for customer experience management, but it doesn’t have everything. It knows that to be competitive and offer its customers a great platform to implement their CX strategies on, they need to continually
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Forrester Wave: L2RM Platform Vendors – Marketo, Eloqua, Pardot, Silverpop and More
Forrester has a new Wave report out evaluating nine major players in Lead-to-Revenue Management platforms (L2RM). L2RM Platforms are essentially B2B marketing automation, but it’s a little more complex than simple marketing automation campaigns that many do today. These platforms
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Keeping Up On Digital Marketing, CRM, and Personalized Email Marketing
February is in full swing and there is no shortage of reading for those who want to keep up to date on what’s happening in the customer experience industry. Whether you want to know more about e-commerce, marketing automation, content
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SDL Moves Its Customer Experience Platform into the Cloud
A new year traditionally brings big changes with many organizations and this year marks some good changes for SDL. It announced a restructuring of its organization and a new cloud-based offering that will keep it competitive with the likes of
