Tag "Digital Marketing"
Back to homepage
Acquia Takes on Adobe with New Campaign Cloud
I think it’s every CXM vendor’s goal in life to take on Adobe, and win. I’m certainly not saying it’s impossible to do, but it won’t be easy. Acquia is aiming in that direction, it hasn’t been hard to see
Share and Enjoy
The Latest on Digital Experience Weekly – Read It This Weekend
Do you read the Digital Experience Weekly? If you are looking for a magazine that will curate some of the best content across the Web on digital marketing and customer experience management, then you should. Every day we scan the
Share and Enjoy
New Leadtail Study Looks at the Social Habits of Digital Marketers
I’ve covered a couple of other Leadtail reports because they divulge some interesting facts about the social media habits of various executives. These are typically the people you are trying to reach in your own digital marketing strategies, so understanding
Share and Enjoy
Acquia Picks Up TruCentric to Beef Up Personalization Capabilities
If Acquia isn’t on your short list of vendors for customer experience management, maybe you should reconsider. It has worked hard the last couple of years to develop its capabilities beyond web content management, either through internal development, acquisition or
Share and Enjoy
MobSoc Media: Content Marketing Loves Native Advertising
I think for many, the jury is still out on native advertising. But MobSoc Media may have found a way to make it possible through very specific targeting and a strong focus on social and mobile. I spoke with MobSoc
Share and Enjoy
Kentico Survey on Content Marketing: There’s Trust, But Be Truthful
Kentico has completed the 6th edition of its digital customer experience survey, this one focused on Content Marketing. Called Kentico Digital Experience Survey: Customer Trust in Content Marketing is High but Fragile, it was conducted in online in May with
Share and Enjoy
CoreMedia LiveContext 2.0 Brings Content Marketing to E-Commerce
It’s called Experiential Commerce and it’s bringing real-time contextual content into IBM e-commerce based websites. Think about it, we shop online constantly, whether it’s simply looking for information about products, doing product comparison’s or actually making a purchase. And we’ve
Share and Enjoy
Clickability Gets a New User Interface for Marketers, Content Authors
If you’ve wondered what’s happening with Clickability since its acquisition by Upland Software, well here’s a good start – they have improved the web content management platform’s user interface bringing it inline with the needs of today’s digital marketers. According
Share and Enjoy
The Evolved CMO: What’s the Focus for 2014 According to Forrester
Forrester has done some research into what CMOs need to spend their time on in 2014. It’s certainly still early enough to change your ways if you are a CMO trying to figure out your plan for the year. You
Share and Enjoy
Hippo CMS 7.9 Offers Marketers More Control Over Channel Management
The newest version of the Hippo web content management platform is now available. This is an open source WCM, putting its third updates in the last few years. In this release you see the integration of the CKEditor as its
