Tag "Digital Marketing"
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TERMINALFOUR Brings Digital Engagement to Higher Education
Last year TERMINALFOUR made a big strategic decision. It decided to focus its web content management platform on the needs of higher education. Higher ed isn’t exactly a new market for them, but to put all your focus on one
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Sitecore Book: The Connect Guide to Experience Marketing
Sitecore’s new book “Connect: How to Use Data and Experience Marketing to Create Lifetime Customers,” is now available. It was talked about at the Sitecore Symposium last month, and I had a sneak peek at the first three chapters. Written by Sitecore’s
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What EPIC Content Marketing Teaches the Media Industry
I bought Joe Pulizzi’s book, EPIC Content Marketing when it first came out, but I’ve been a little slow in finishing it (life gets in the way of any good read). I’m glad I kept it on my desktop though
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Making Sense of Video Marketing with Vidyard’s Michael Litt
Vidyard, Brightcove, Kaltura, Wistia, uStudio, Ramp, Ooyala. These are all companies that created video marketing platforms. But they aren’t all the same. And that can be very confusing to the marketer who wants to use more video in their digital
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6 Hiring Trends Digital Marketers Need to Know
The field of digital marketing is always changing. Instead of being intimidated, great marketers can use change to their advantage. In fact, one survey revealed that two-thirds of marketers expected a raise in the next year. (We hope you’re one of them!)
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Sitecore Symposium Teaches Marketers to Collect, Connect, Analyze and Utilize Data for Better Customer Experiences
The Sitecore Symposium is right around the corner, taking place September 8-10 in Las Vegas. I took some time to chat with Sitecore Chief Strategy Officer, Darren Guarnaccia, about the event and how Sitecore is working hard to help digital marketers
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Sitecore Fully Integrates e-Commerce into Experience Platform
This week Sitecore announced the addition of Sitecore Commerce (powered by Commerce Service, which it acquired in November 2013) into its Experience Platform. This means that Sitecore’s Experience Platform offers pretty much everything you need to create and carry out
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The Influencers: Loni Kao Stark, Product and Industry Marketing for Adobe Experience Manager
Kicking off our Influencer Series is a great person. She’s incredibly smart, with a keen understanding of the customer experience industry. Loni Kao Stark is the director of Product and Industry Marketing for Adobe Experience Manager. As part of a
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Oracle Announces New Data Cloud: Data as a Service for Marketing, Social, Sales
In February of this 2014, Oracle acquired BlueKai, a cloud-based data management platform and integrated it with its B2C (Responsys) and B2B (Eloqua) marketing automation platforms to provide better personalized experiences. Today, Oracle announced that, BlueKai’s Audience Data Marketplace (one
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Sitecore Launches Social Media Marketing Solution, Sitecore Social
If you are a business then you need to have some degree of social media presence. Which means you need a social media marketing tool to not only manage your social media accounts, but also monitor what’s happening and measure
