Tag "Digital Marketing"
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Forrester Examines Digital Experience Challenges and Priorities: Yes, They Do Exist
A sponsored Forrester research brief crossed my desk related to the challenges organizations face implementing digital experiences and I thought I would share some highlights with you (please note the paper is sponsored by Sitecore). There’s much in this brief
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Adobe Takes Digital Experiences to Next Level: IoT, Email, Mobile, Analytics & Lots More
Today is Adobe’s day to brag and announce new stuff. And it’s all good.
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Webtrends Explore Let’s Marketers Dive Deep into Their Customer Data
It’s been a little over a year since Webtrends announced Webtrends Explore, its big data exploration product. Now, after rolling it out to its over 750 on-demand clients, working on improvements (including usability), Explore is generally available to the world.
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Mobile Usage Survey by Siteworx Reveals Complexity in Buyer’s Journey
Siteworx released its 2015 mobile commerce usage report not long ago and the findings are important reminders to organizations looking to capitalize on mobile. First, let’s point out that some of the results are consistent with other mobile commerce reports,
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AgilOne Introduces Integrated Predictive Marketing Cloud
AgilOne introduces version 5 of its marketing cloud with a number of new updates, and predictive marketing.
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Adobe Campaign Integrations Take Personalized Experiences Further
Adobe kicks off a new year with key integrations for Adobe Campaign. Kerry Reilly, Director of Product, Adobe Campaign walked me through the updates and here’s a snapshot of what’s new and improved. It starts with three important integrations with
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Marketers Are Missing out on the Real Value of Mobile
Marketer’s are obsessed with mobile – mobile marketing at least. They understand mobile is fast becoming a bigger channel than the website (certainly at least as important), and with it, they can reach customers and prospects any time, anywhere. But
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6 Quick Tips to a Bulletproof Cyber Monday Digital Strategy
This year, more than half of shoppers plan to buy online this holiday season. With more devices at their fingertips than ever before, three quarters of consumers plan to use smartphones to shop during the holidays, and the majority plan
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It’s NaNoWriMo – Get Your Writing on!
November is National Novel Writing Month where writers from across the globe commit to writing a 50,000 word novel. It’s a pretty important time of the year for current and would be novelists. If you are thinking about writing a
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Adobe, Salesforce Top Forrester’s List of Marketing Software Suites
This is a new report for Forrester – The Forrester Wave™: Enterprise Marketing Software Suites, Q4 2014, but the vendors that make the list are not new by any means. Most have a long history of integrating and building marketing
