Tag "customer experience"
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Sitecore Integrates Arke’s Cross Channel Engagement Tool into Experience Platform
Sitecore has a fairly complete package of functionality for customer experience management, but it doesn’t have everything. It knows that to be competitive and offer its customers a great platform to implement their CX strategies on, they need to continually
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Forrester Wave: L2RM Platform Vendors – Marketo, Eloqua, Pardot, Silverpop and More
Forrester has a new Wave report out evaluating nine major players in Lead-to-Revenue Management platforms (L2RM). L2RM Platforms are essentially B2B marketing automation, but it’s a little more complex than simple marketing automation campaigns that many do today. These platforms
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Keeping Up On Digital Marketing, CRM, and Personalized Email Marketing
February is in full swing and there is no shortage of reading for those who want to keep up to date on what’s happening in the customer experience industry. Whether you want to know more about e-commerce, marketing automation, content
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SDL Moves Its Customer Experience Platform into the Cloud
A new year traditionally brings big changes with many organizations and this year marks some good changes for SDL. It announced a restructuring of its organization and a new cloud-based offering that will keep it competitive with the likes of
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Weekly Update: The Buyer’s Journey, Social Media Marketing & the Focus on the Customer
With a growing list of RSS feeds, Twitter followers and more, there’s a never-ending supply of great articles to read and learn from. While I will always agree that nothing replaces the learning that comes from actually doing something yourself,
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Webtrends: 20 Years in Business and Focused on the Customer
This month, Webtrends celebrates 20 years in business. That’s pretty good considering the changes that have happened in the analytics industry over that time period. It can’t be easy to stay relevant and continue to evolve a platform in this
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It’s a Wrap: What’s in Your Customer Experience Strategy?
There was no shortage of thought-provoking articles across the Web for me to read, Pocket and share in this week’s Digital Experiences Weekly. Some of them were strategy focused, such as the CMO’s role in aligning brand, marketing and customer
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Interview: Darren Guarnaccia, CSO Sitecore, Talks About the Connected Customer
When you want to get handle on what’s happening in the customer experience industry, reach out to a CSO (Chief Strategy Officer) from a major vendor in the space. That’s what I did by talking to Darren Guarnaccia, CSO for
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What is KiteDesk and How Will Help You With Social Sales
Sean Burke is the CMO of KiteDesk, a new startup that offers an integrated sales platform thanks to a nice little Chrome browser-plugin. The idea, according to Burke is to eliminate Tab Creep – you know, having the millions of
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It’s Wrap: Salesforce & OpenText Compete For Attention + A Goal Defined for Digital Tech Diary
There were two big conferences this week: Salesforce Dreamforce and OpenText Enterprise World. There was no shortage of coverage and new announcements coming out of either. I’ve captured the key news in this week’s Flipboard magazine so check it out.
