Tag "Content Marketing"
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Adobe Experience Manager Communities for Learning Bridges Employees and Customers Through Content
It’s times like this when you think that Adobe is one step ahead of other customer experience management vendors. While all focus their platforms on helping clients build great customer experiences, you don’t see much effort put into tools that
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CoreMedia LiveContext 2.0 Brings Content Marketing to E-Commerce
It’s called Experiential Commerce and it’s bringing real-time contextual content into IBM e-commerce based websites. Think about it, we shop online constantly, whether it’s simply looking for information about products, doing product comparison’s or actually making a purchase. And we’ve
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Adobe Integrates Digital Publishing Suite with Experience Manager
This one I think wasn’t really expected by many (but I could be wrong). Today, Adobe announces a tight integration between Adobe Experience Manager and its Digital Publishing Suite (DPS). The DPS, sweetheart of the online magazine publishing business has
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Keeping Up On Digital Marketing, CRM, and Personalized Email Marketing
February is in full swing and there is no shortage of reading for those who want to keep up to date on what’s happening in the customer experience industry. Whether you want to know more about e-commerce, marketing automation, content
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LeadTail Social Insights: How Mid-Size Marketers Engage on Twitter
Despite that social media has been around and used widely for a few years now, many digital marketers are still trying to figure out how to best engage with customers and prospects using it. If you are trying to reach
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It’s a Wrap: Digital Analytics Was Top of Mind, But There’s More to Customer Experience to Explore
I spent a fair amount of time reading and thinking about digital analytics this week. And I had an interesting discussion with Jeff Seacrist from Webtrends (details to come next week). To wrap it up, I read a great article
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It’s a Wrap: Get Your Weekly Fill of Digital Experiences News & Insights
A lot of interesting news and insights come to our attention every week – on Twitter, LinkedIn, FaceBook, in blog posts, on News sites, in emails, you name it. And many are worth a read. So I’ve compiled some of
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Oracle Acquires Compendium’s Content Marketing Platform
You knew these acquisitions were going to start happening. Robert Rose noted that we might see these types of deals as the content marketing platform market develops (Content Collaboration Tools: An Analysis of 13 Technology Solutions in a Disruptive Marketplace).
