Tag "Content Marketing"
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Hippo Takes an Intelligent View of Web Content Management
Hippo is not gearing up its own Marketing Cloud. Instead, the Amsterdam based WCM vendor, is focusing its attention on building the next generation web content management system, one that is intelligent and focused on content performance. Forrester has told
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TERMINALFOUR Brings Digital Engagement to Higher Education
Last year TERMINALFOUR made a big strategic decision. It decided to focus its web content management platform on the needs of higher education. Higher ed isn’t exactly a new market for them, but to put all your focus on one
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What EPIC Content Marketing Teaches the Media Industry
I bought Joe Pulizzi’s book, EPIC Content Marketing when it first came out, but I’ve been a little slow in finishing it (life gets in the way of any good read). I’m glad I kept it on my desktop though
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Eight Steps to Kickstart your Video Marketing Program
So you’ve decided that online video can help your company’s sales and marketing programs. You’ve read the research so you know video is more compelling than other content and is more likely to produce leads and conversions. You know what
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Oracle Updates Marketing Cloud; Adds LinkedIn Support to Social Cloud
A couple of announcements out of Oracle today focused on its Marketing Cloud and Social Cloud, much of which demonstrates that Oracle is on track with the latest functionality talked about in digital marketing circles. Oracle Marketing Cloud Enhancements There
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Should you “Standardize” Your Native Ad?
In the past few years, native advertising has gone from an emerging concept to a widely repeated buzzword, and today, to a mainstream online marketing practice – yet many advertisers and publishers are still figuring out how to define native
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Acquia Picks Up TruCentric to Beef Up Personalization Capabilities
If Acquia isn’t on your short list of vendors for customer experience management, maybe you should reconsider. It has worked hard the last couple of years to develop its capabilities beyond web content management, either through internal development, acquisition or
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Enterprise Photo Sharing Service Foko Adds Desktop Support
I first heard about Foko mid-last year. It’s a new enterprise photo sharing service that lets you easily share photos privately with other members of your organization. It’s a secure SaaS service, and as of today it’s also available for desktop
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Growth Spurt for Hippo Another Sign of the Importance of Great Customer Experiences
Hippo has announced strong growth for the first quarter of 2014. If you don’t know who Hippo is, it’s an open source web content management platform provider, and it’s working hard to provide its customers with a platform that supports
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Kentico Survey on Content Marketing: There’s Trust, But Be Truthful
Kentico has completed the 6th edition of its digital customer experience survey, this one focused on Content Marketing. Called Kentico Digital Experience Survey: Customer Trust in Content Marketing is High but Fragile, it was conducted in online in May with
