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Adobe Heads Pack for Web Content Management Says Forrester, Adobe’s Take

Adobe Heads Pack for Web Content Management Says Forrester, Adobe’s Take

Adobe’s take on its leadership position in the Forrester Wave for Web Content Management, from Loni Stark.

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IBM to Acquire Silverpop, Adding Marketing Automation to Experience Portfolio

IBM to Acquire Silverpop, Adding Marketing Automation to Experience Portfolio

Today IBM announced it is acquiring marketing automation provider Silverpop for an undisclosed amount. Not sure I would have saw this one coming, but it does seem the pattern that large customer experience vendors get their marketing automation needs via

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SDL Moves Its Customer Experience Platform into the Cloud

SDL Moves Its Customer Experience Platform into the Cloud

A new year traditionally brings big changes with many organizations and this year marks some good changes for SDL. It announced a restructuring of its organization and a new cloud-based offering that will keep it competitive with the likes of

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