Tag "big data"
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Webtrends Explore Let’s Marketers Dive Deep into Their Customer Data
It’s been a little over a year since Webtrends announced Webtrends Explore, its big data exploration product. Now, after rolling it out to its over 750 on-demand clients, working on improvements (including usability), Explore is generally available to the world.
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Marketers Are Missing out on the Real Value of Mobile
Marketer’s are obsessed with mobile – mobile marketing at least. They understand mobile is fast becoming a bigger channel than the website (certainly at least as important), and with it, they can reach customers and prospects any time, anywhere. But
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Sitecore’s New Experience Database, Experience Profile
Everyone is talking about big data and getting the 360 degree view of the customer. Today, Sitecore says it has delivered on that goal with its new Experience Database and Sitecore Experience Profile. Nate Barad, Sitecore’s Director of Product Strategy,
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Webtrends Jeff Seacrist Talks Next Generation of Streams, New Big Data Exploration Tool
Many organizations struggle to understand how to best leverage analytics in their digital marketing initiatives. They definitely play a key role, but the reality is digital marketing teams are just starting to utilize them appropriately. Of course there are others
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It’s a Wrap: Digital Analytics Was Top of Mind, But There’s More to Customer Experience to Explore
I spent a fair amount of time reading and thinking about digital analytics this week. And I had an interesting discussion with Jeff Seacrist from Webtrends (details to come next week). To wrap it up, I read a great article
