Tag "Analytics"
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Ensighten Inform Pulls Together Monitoring, Testing, Tag Deployment
We know Ensighten best for its tag management platform, but now it’s adding to its family with a new solution – Ensighten Inform. Ensighten Inform brings together the monitoring, testing and management of tags into a single place – something that should
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Forrester Wave for Web Analytics is Out, Some Question Its Accuracy
Forrester releases its Wave for Web Analytics Q2, 2014, taking us through the six providers that they believe matter the most. Who’s on the list? Well, some of these won’t surprise you: Leaders: Adobe, AT Internet, IBM, Webtrends Competitive Option:
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SDL Launches New Versions of Social and Campaigns, Both with New User Experiences
Not to be out done today by Adobe’s big announcements, SDL has introduced a couple of its own we thought worth sharing. These are two of the key pillars of SDL’s Customer Experience Platform: SDL Social and SDL Campaigns. So
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Adobe Launches New Marketing Cloud, Mobile Marketing Solutions #AdobeSummit
I suspect that most of you know by now that the Adobe Summit in Utah is well underway and the product news is spilling out everywhere. Leave it to Adobe to kicks things off with a bang. And to be
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Leadtail Report: What the CFO is Doing on Social Media
Leadtail produces some interesting reports that give you a look into what different people are doing with social media. Whether you are trying to figure out where to spend your digital marketing time and money, or you want to know
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Sitecore Integrates Arke’s Cross Channel Engagement Tool into Experience Platform
Sitecore has a fairly complete package of functionality for customer experience management, but it doesn’t have everything. It knows that to be competitive and offer its customers a great platform to implement their CX strategies on, they need to continually
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Webtrends: 20 Years in Business and Focused on the Customer
This month, Webtrends celebrates 20 years in business. That’s pretty good considering the changes that have happened in the analytics industry over that time period. It can’t be easy to stay relevant and continue to evolve a platform in this
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It’s A Wrap: Don’t Forget Customer Service This Holiday Season + Digital Marketing Vendor Map
Despite that it’s a major holiday in the US, there were still some good stories out this week related to digital experiences. One big piece of news I saw this am that is fantastic for Nova Scotia (which is where
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It’s A Wrap: The Ever Expanding Capabilities of Digital Experience
Time to check out this week’s must read articles on Digital Experience. Twitter’s IPO kicked off this week. Interesting that at the same time a report comes out that indicates that digital marketers might not be all that happy with
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Webtrends Jeff Seacrist Talks Next Generation of Streams, New Big Data Exploration Tool
Many organizations struggle to understand how to best leverage analytics in their digital marketing initiatives. They definitely play a key role, but the reality is digital marketing teams are just starting to utilize them appropriately. Of course there are others
