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Totango Enables You to Ensure Your Customers Are Successful Using Your Services
If you want your customers to be successful using your software, consider a solution like Totango.
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Adobe Takes Digital Experiences to Next Level: IoT, Email, Mobile, Analytics & Lots More
Today is Adobe’s day to brag and announce new stuff. And it’s all good.
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Hippo Takes an Intelligent View of Web Content Management
Hippo is not gearing up its own Marketing Cloud. Instead, the Amsterdam based WCM vendor, is focusing its attention on building the next generation web content management system, one that is intelligent and focused on content performance. Forrester has told
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Webtrends Explore Let’s Marketers Dive Deep into Their Customer Data
It’s been a little over a year since Webtrends announced Webtrends Explore, its big data exploration product. Now, after rolling it out to its over 750 on-demand clients, working on improvements (including usability), Explore is generally available to the world.
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Adobe Campaign Integrations Take Personalized Experiences Further
Adobe kicks off a new year with key integrations for Adobe Campaign. Kerry Reilly, Director of Product, Adobe Campaign walked me through the updates and here’s a snapshot of what’s new and improved. It starts with three important integrations with
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Marketers Are Missing out on the Real Value of Mobile
Marketer’s are obsessed with mobile – mobile marketing at least. They understand mobile is fast becoming a bigger channel than the website (certainly at least as important), and with it, they can reach customers and prospects any time, anywhere. But
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Adobe’s Latest Marketing Cloud Updates Focus on Data Driven Mobile Marketing
Everyone is talking about Adobe today. It announced the latest updates to its Marketing Cloud and they focus on improving mobile marketing. The focus on mobile isn’t surprising. Adobe has done a lot of work on Experience Manager, particularly website
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6 Hiring Trends Digital Marketers Need to Know
The field of digital marketing is always changing. Instead of being intimidated, great marketers can use change to their advantage. In fact, one survey revealed that two-thirds of marketers expected a raise in the next year. (We hope you’re one of them!)
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Three Ways to Boost Online Customer Engagement – and Ultimately, Sales
U.S. eCommerce is expected to swell to $414 billion by 2018. This is an immense opportunity, but it’s no “gimme” in today’s digital age, where consumers are smarter and more demanding than ever before. Successful etailers will seek different strategies
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Oracle Announces New Data Cloud: Data as a Service for Marketing, Social, Sales
In February of this 2014, Oracle acquired BlueKai, a cloud-based data management platform and integrated it with its B2C (Responsys) and B2B (Eloqua) marketing automation platforms to provide better personalized experiences. Today, Oracle announced that, BlueKai’s Audience Data Marketplace (one
