Interview: Deb Lavoy Talks About Jostle.me and the Future of Marketing
A few years ago I had the opportunity to meet (virtually) a very smart woman – . At the time I was working as Managing Editor of CMSWire and we were hunting for great voices with unique perspectives on the industry. Deb has grown to become one of CMSWire’s best columnists and I never tired reading/editing her work, in fact, I learned things I’m not sure I would have learned otherwise.
This week Deb took on the role of VP Marketing for the Canadian Cloud-based Intranet company Jostle.me. I won’t say I’m surprised because Deb is the kind of person who believes strongly in what enterprises can be if they employe the right strategies and technologies, and according to Jostle’s post on the hire they needed someone like Deb to help them build their enterprise presence.
“Lavoy shares our passion for helping leaders enable their people and create vibrant workplaces. She will help us communicate how our new kind of enterprise software quickly delivers aligned organizations and engaged employees,” said Brad Palmer, Jostle CEO.
I jumped at the opportunity to talk to Deb about this new path in her career. To say she’s not excited about what’s ahead of her is an understatement. In our chat, Deb talks about who Jostle.me is and her role with the company. We also talk a bit about marketing. So take roughly 16 minutes and listen in. (Note: Deb mentions one of her articles in the video – here’s a link to that: Collaboration Isn’t Working: What We Have Here is a Chasm)
Print this article
