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Growth Spurt for Hippo Another Sign of the Importance of Great Customer Experiences

30 May, 2014 by Barb Mosher Zinck

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Hippo has announced strong growth for the first quarter of 2014. If you don’t know who Hippo is, it’s an open source web content management platform provider, and it’s working hard to provide its customers with a platform that supports great web and mobile experiences.

According to Hippo, it’s doing very well so far this year with first quarter bookings up 91% compared to the same quarter last year. It says this quarter has been its most successful ever. This is likely due to some big client wins in North America (Hippo is based in Amsterdam), and continued growth in Europe.

We’re thrilled to see such a positive response to Hippo CMS in both Europe and North America” remarks CEO Jeroen Verberg, “The ability to deliver personalized experiences to customers clearly resonates with the business and our open platform is regarded highly by technical decision makers in the enterprise.

Along with continued development of its content management platform, which is now at version 7.9, Hippo is making some key partnerships. One that is very important is a new partnership in process IBM. Hippo partners Bluetrade and Cursum have integrated the Hippo CMS with IBM Smarter Commerce. If this type of partnership sounds familiar, it should. We wrote about a similar partnership between IBM and CoreMedia.

The key point here being that content-drive commerce is starting to get a lot of attention. It’s not enough to have a basic e-commerce site anymore. Consumers are demanding a more contextual experience when they shop and content plays an important role.

For Hippo, e-commerce integration is also happening with other e-commerce vendors including ElasticPath, Magento, Konkart, as well as in progress integrations with Hybris and Demandware. Hippo says that its content based approach, rather than a page-based approach is what helps these integration work – the content based approach should be the norm for content management vendors these, but it’s not always the case.

If you are interested in learning more about the Hippo/IBM integration, they are holding a joint webinar that discusses their shared vision for content and eCommerce. This type of integration is something we’ll be looking into as more web content management vendors dive into the e-commerce world. It’s a great opportunity for marketers to extend content marketing strategies.

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