Looking for someone who straddles both sides of the Marketing/IT fence? This is my strength. I am a technology/business analyst, a content marketer, and journalist. I have a range of experience from writing marketing content, to building and maintaining online news sites, to reviewing, researching, advising and writing about digital technologies (content management, digital marketing, enterprise collaboration, etc…) and strategies.
Learn more about me on or email me: bmzinck[at]gmail.com or barb[at]digitaltechdiary.com – I welcome the opportunity to discuss your needs and my services.
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Content Marketing Services
Digital Technology Analyst Services
- Content Marketing Strategy development
- Content Strategy development
- SEO and analytics reviews
- Social Media Analysis/Strategy
- Competitive Research and Analysis
- Editorial Strategy
- Website Strategy
- Blog Strategy/Development
- Media/Publishing Strategy and Development
- Editing/Book Reviews
- Production of Content Marketing materials
- White papers
- Product Datasheets
- Feature Articles & Guides, including thought leadership
- Case Studies
- Blog Posts
- Press Releases
- Ghost writing
- Digital Transformation Strategy for SMB
- Develop industry research and reports
- Research, review and recommend digital technology
- Competitive Research and Analysis
Examples of Work Experience
- Contributing News Editor for InsideCXM,com, an online resource for the latest insights on customer experience. This is a weekly column called Industry Insights that discusses recent research across the industry.
- Creation of case studies, ebooks, insight papers, interviews, website content, blog posts, press releases, white papers, etc.. for a range of clients.
- Managed social media accounts and media relations.
- Wrote eBook for Percussion Software: Don’t Let Your Design Firm Choose Your Web Content Management System.
- Performed a competitive analysis of the market and developed a content marketing strategy for a new product.
- Editorial direction and support for an online magazine (CMSWire.com), including the development and management of the editorial calendar, monthly editorial themes, oversaw tweet jams, recruited/supported guest contributors/columnists (7 staff writers and 80+ contributing writers). Developed strategic content & columns, sourced news, and supported social media activities.
- As Senior Writer for CMSWire.com, I covered topics around digital marketing, customer experience and enterprise collaboration. This writing included interviews, technology reviews, product and research news, and feature articles on market trends and insights.
Links to Sample Writing
- Bridging the CIO-CMO Divide, and Where the Chief Digital Officer Fits In
- Social Business Beyond Marketing; CMO Council Examines State of Marketing
- Building the Brand Promise + the Employee Engagement Hoax
- Catching up with the Original Superusers
- Matt Asay Talks to Nuxeo about MongoDB, Industry Trends
- Acquia: Just Another Cloud Hosting Provider? Think Again
- 13 Content Marketing Tools That Can Improve Your Content Marketing Processes
- What is Influencer Marketing? Mark Fidelman, CEO at Evolve, Fills Us In
- Rob Howard on the Zimbra Acquisition, Email’s Future in Social Collaboration
- From Web Content to Customer Experience Management, and Those Who Help You Get There
- OpenText’s Latest Web Experience Platform Has an Eye to the Digital Marketer
- The Future of Collaboration and Communication is Not The Intranet
- What is SharePoint 2010? Vision and Reality
- The 5 Pillars of Web Engagement Management
- What Dora The Explorer Can Teach Us About Great Customer Experience
- CXM Strategies: Too Much Personalization, Separating Online From Offline Customer Experiences
- The Content Repository is the Key to Customer Experience Management
- Social Customer Service on Sesame Street
- 3 Ways to Optimize Your Content Strategy
- Read InsideCXM Column
- Read CMSWire column
- Read Nuxeo blog posts
- Read posts on MindTouch
