Posts From Barb Mosher Zinck
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Barb Mosher Zinck
It’s A Wrap for 2013: Preparing for Digital Marketing in 2014
As we head into the holiday, we’re wrapping up the Weekly Digital Experiences Magazine until 2014. Can’t believe another year is over. You can’t say this year hasn’t been filled with big changes both from a customer experience strategy standpoint
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It’s a Wrap: You Have to Feel for Digital Marketers
Something I have learned this week is that the digital marketer can never stop learning. Nor can the content marketer, the content management professional, the developer, the CIO, the CMO…. Things are changing constantly, it’s pretty much impossible to keep
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It’s A Wrap: Content Planning, Competitive Intelligence and More
Another week is over and we come closer to the holiday. What I’ve noticed though is that things are slowing down yet in the industry. There are still a lot of big pieces of news and interesting reports coming out.
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Interview: Deb Lavoy Talks About Jostle.me and the Future of Marketing
A few years ago I had the opportunity to meet (virtually) a very smart woman – Deb Lavoy. At the time I was working as Managing Editor of CMSWire and we were hunting for great voices with unique perspectives on
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It’s A Wrap: Don’t Forget Customer Service This Holiday Season + Digital Marketing Vendor Map
Despite that it’s a major holiday in the US, there were still some good stories out this week related to digital experiences. One big piece of news I saw this am that is fantastic for Nova Scotia (which is where
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What is KiteDesk and How Will Help You With Social Sales
Sean Burke is the CMO of KiteDesk, a new startup that offers an integrated sales platform thanks to a nice little Chrome browser-plugin. The idea, according to Burke is to eliminate Tab Creep – you know, having the millions of
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It’s Wrap: Salesforce & OpenText Compete For Attention + A Goal Defined for Digital Tech Diary
There were two big conferences this week: Salesforce Dreamforce and OpenText Enterprise World. There was no shortage of coverage and new announcements coming out of either. I’ve captured the key news in this week’s Flipboard magazine so check it out.
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It’s a Wrap: Influencer Marketing – Do You Get It?
Another week has gone by, we’re half way through November and I have ONE Christmas gift bought…[big sigh here]. But that’s okay, because I’m learning lots of new things everyday about building digital experiences and I love it. This week’s
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MindTouch’s Universal Knowledge Connector, Vidyard Adds Video Management to Salesforce
There really isn’t a day that goes by that we aren’t seeing some kind of product update from a wide array of vendors in the customer experience/digital experience space. Today I wanted to bring your attention to two that I
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Adobe Social Goes More Global, Including Publishing to China’s Sina Weibo Social Network
Global organization’s need global social publishing tools and Adobe is making sure it meet those needs with its Fall Update. There are a number of new features available, so let’s run through some of the big ones: Adobe Social now
