Posts From Barb Mosher Zinck
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Barb Mosher Zinck
David Aponovich Talks Digital Experience, His New Role With Acquia
If you follow web content management and digital experience regularly then you know David Aponovich. He was a senior analyst at Forrester researching web content management and digital experience, and he understands the market very well. Aponovich recently took on
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Leadtail Examines the Social Activity of Search Marketers
It has looked at the social habits of digital marketers, of CFOs, of mid-size marketers, now Leadtail, a social media strategy and social insights company, examines the habits of search marketers on Twitter. Search engine marketing (SEM) is one of the core
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Sitecore Fully Integrates e-Commerce into Experience Platform
This week Sitecore announced the addition of Sitecore Commerce (powered by Commerce Service, which it acquired in November 2013) into its Experience Platform. This means that Sitecore’s Experience Platform offers pretty much everything you need to create and carry out
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Video Getting Lots of Attention in the Salesforce CRM
A few news items passed my desk this week related to video and the Salesforce platform. The news comes from Vidyard and uStudio, two similar, but very different video marketing platform providers. Let’s have a look: Vidyard Connects Video and
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The Influencers: Loni Kao Stark, Product and Industry Marketing for Adobe Experience Manager
Kicking off our Influencer Series is a great person. She’s incredibly smart, with a keen understanding of the customer experience industry. Loni Kao Stark is the director of Product and Industry Marketing for Adobe Experience Manager. As part of a
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Oracle Announces New Data Cloud: Data as a Service for Marketing, Social, Sales
In February of this 2014, Oracle acquired BlueKai, a cloud-based data management platform and integrated it with its B2C (Responsys) and B2B (Eloqua) marketing automation platforms to provide better personalized experiences. Today, Oracle announced that, BlueKai’s Audience Data Marketplace (one
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Ensighten Inform Pulls Together Monitoring, Testing, Tag Deployment
We know Ensighten best for its tag management platform, but now it’s adding to its family with a new solution – Ensighten Inform. Ensighten Inform brings together the monitoring, testing and management of tags into a single place – something that should
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Oracle Updates Marketing Cloud; Adds LinkedIn Support to Social Cloud
A couple of announcements out of Oracle today focused on its Marketing Cloud and Social Cloud, much of which demonstrates that Oracle is on track with the latest functionality talked about in digital marketing circles. Oracle Marketing Cloud Enhancements There
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Clickability Patents More Website Personalization Capabilities
Clickability has a personalization and targeting solution called Website Marketing Acceleration (WMA). It’s similar to other personalization offerings from other content management/customer experience vendors, in that allows marketers to offer a more personalized view of the website based on the visitor profile.
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CoreMedia, Hippo Make Inroads into the US Market Via Key Partnerships
This week there were two announcements from content management providers that focus on gaining traction in the US market through partnerships. Hippo/AuthX Consulting Partnership Let’s start with Hippo. The company’s open source web CMS is the base platform for AuthX Consulting’s ‘Global
