Posts From Barb Mosher Zinck
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Barb Mosher Zinck
TERMINALFOUR Brings Digital Engagement to Higher Education
Last year TERMINALFOUR made a big strategic decision. It decided to focus its web content management platform on the needs of higher education. Higher ed isn’t exactly a new market for them, but to put all your focus on one
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Sitecore Book: The Connect Guide to Experience Marketing
Sitecore’s new book “Connect: How to Use Data and Experience Marketing to Create Lifetime Customers,” is now available. It was talked about at the Sitecore Symposium last month, and I had a sneak peek at the first three chapters. Written by Sitecore’s
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What EPIC Content Marketing Teaches the Media Industry
I bought Joe Pulizzi’s book, EPIC Content Marketing when it first came out, but I’ve been a little slow in finishing it (life gets in the way of any good read). I’m glad I kept it on my desktop though
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Web Experience Isn’t Dead, But There is a Bigger Picture Reminds Loni Stark
When I first approached Loni Stark to talk about how businesses get started with their web experience strategy I had the idea that there might be many businesses still just getting started with their online experiences, and it seemed like
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Making Sense of Video Marketing with Vidyard’s Michael Litt
Vidyard, Brightcove, Kaltura, Wistia, uStudio, Ramp, Ooyala. These are all companies that created video marketing platforms. But they aren’t all the same. And that can be very confusing to the marketer who wants to use more video in their digital
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Sitecore 8: Helping you Create Life Long Customers
That title sounds a little cheesy, but that’s essentially what the newest version of Sitecore is designed to do. Sitecore 8 claims to offer an end-to-end-to-end platform that gives you everything you need, but also integrates other systems you are using. Sitecore
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Coveo Offers Free Edition of Search Solution for Sitecore Customers
At the Sitecore Symposium in Las Vegas this week Coveo offered Sitecore customers some good news. Along with its Coveo for Sitecore – Enterprise Edition, Coveo now provides a free edition of its search solution for Sitecore. This free edition
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Building Strong Successful Partnerships is Necessary, But Not Easy
Partnerships. They are essential for any business to be successful. You can’t do it all, you can’t know it all, even if you want to. That’s why we need partners. But as the CMO Council found, finding the right partner
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Sitecore Symposium Teaches Marketers to Collect, Connect, Analyze and Utilize Data for Better Customer Experiences
The Sitecore Symposium is right around the corner, taking place September 8-10 in Las Vegas. I took some time to chat with Sitecore Chief Strategy Officer, Darren Guarnaccia, about the event and how Sitecore is working hard to help digital marketers
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David Aponovich Talks Digital Experience, His New Role With Acquia
If you follow web content management and digital experience regularly then you know David Aponovich. He was a senior analyst at Forrester researching web content management and digital experience, and he understands the market very well. Aponovich recently took on
