Posts From Barb Mosher Zinck
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Barb Mosher Zinck
AgilOne Introduces Integrated Predictive Marketing Cloud
AgilOne introduces version 5 of its marketing cloud with a number of new updates, and predictive marketing.
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Sitecore Commerce and Microsoft Dynamics: Omnichannel Retail Experiences
Sitecore has integrated Sitecore Commerce with Microsoft Dynamics to give its customers with the ability to create true omni-channel experiences.
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Adobe Campaign Integrations Take Personalized Experiences Further
Adobe kicks off a new year with key integrations for Adobe Campaign. Kerry Reilly, Director of Product, Adobe Campaign walked me through the updates and here’s a snapshot of what’s new and improved. It starts with three important integrations with
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Marketers Are Missing out on the Real Value of Mobile
Marketer’s are obsessed with mobile – mobile marketing at least. They understand mobile is fast becoming a bigger channel than the website (certainly at least as important), and with it, they can reach customers and prospects any time, anywhere. But
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Adobe’s Latest Marketing Cloud Updates Focus on Data Driven Mobile Marketing
Everyone is talking about Adobe today. It announced the latest updates to its Marketing Cloud and they focus on improving mobile marketing. The focus on mobile isn’t surprising. Adobe has done a lot of work on Experience Manager, particularly website
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It’s NaNoWriMo – Get Your Writing on!
November is National Novel Writing Month where writers from across the globe commit to writing a 50,000 word novel. It’s a pretty important time of the year for current and would be novelists. If you are thinking about writing a
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Adobe, Salesforce Top Forrester’s List of Marketing Software Suites
This is a new report for Forrester – The Forrester Wave™: Enterprise Marketing Software Suites, Q4 2014, but the vendors that make the list are not new by any means. Most have a long history of integrating and building marketing
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Big Opportunities in the Drupal, Developer Job Market Overall,
The Drupal Association conducted a survey earlier this year, trying to get a picture of the current state of the Drupal job market. It’s a pretty promising outlook for anyone who has dedicated their development career to Drupal. According to
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TERMINALFOUR Brings Digital Engagement to Higher Education
Last year TERMINALFOUR made a big strategic decision. It decided to focus its web content management platform on the needs of higher education. Higher ed isn’t exactly a new market for them, but to put all your focus on one
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Sitecore Book: The Connect Guide to Experience Marketing
Sitecore’s new book “Connect: How to Use Data and Experience Marketing to Create Lifetime Customers,” is now available. It was talked about at the Sitecore Symposium last month, and I had a sneak peek at the first three chapters. Written by Sitecore’s
