Posts From Barb Mosher Zinck
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Barb Mosher Zinck
It’s a Wrap: Digital Analytics Was Top of Mind, But There’s More to Customer Experience to Explore
I spent a fair amount of time reading and thinking about digital analytics this week. And I had an interesting discussion with Jeff Seacrist from Webtrends (details to come next week). To wrap it up, I read a great article
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It’s a Wrap: Get Your Weekly Fill of Digital Experiences News & Insights
A lot of interesting news and insights come to our attention every week – on Twitter, LinkedIn, FaceBook, in blog posts, on News sites, in emails, you name it. And many are worth a read. So I’ve compiled some of
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Acquia’s New Digital Alliance: A Best of Need Approach to Digital Experiences
Everyone knows the “all in one suite” is not the way most organizations go today. It’s still a viable option for some, especially if you are just starting out and looking for the quickest way to implement your digital experience
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Oracle Acquires Compendium’s Content Marketing Platform
You knew these acquisitions were going to start happening. Robert Rose noted that we might see these types of deals as the content marketing platform market develops (Content Collaboration Tools: An Analysis of 13 Technology Solutions in a Disruptive Marketplace).
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Sitefinity6.2 Focuses on Improved Admin Interfaces for Digital Marketers
Sitefinity is one of those web content management solutions that supports a large developer community, but also understands that business users/digital marketers need the right tools with easy to use interfaces to build great digital experiences. The recent release of
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HP Offers Its Own Digital Marketing Hub
One thing you can pretty much be sure of these days is that basic analytics are Digital Experiences 101. That doesn’t mean every organization has the basics down and are ready to move to the next step. Far from it.
