Ensighten Inform Pulls Together Monitoring, Testing, Tag Deployment
We know Ensighten best for its tag management platform, but now it’s adding to its family with a new solution – Ensighten Inform. Ensighten Inform brings together the monitoring, testing and management of tags into a single place – something that should
Share and Enjoy
Oracle Updates Marketing Cloud; Adds LinkedIn Support to Social Cloud
A couple of announcements out of Oracle today focused on its Marketing Cloud and Social Cloud, much of which demonstrates that Oracle is on track with the latest functionality talked about in digital marketing circles. Oracle Marketing Cloud Enhancements There
Share and Enjoy
Clickability Patents More Website Personalization Capabilities
Clickability has a personalization and targeting solution called Website Marketing Acceleration (WMA). It’s similar to other personalization offerings from other content management/customer experience vendors, in that allows marketers to offer a more personalized view of the website based on the visitor profile.
Share and Enjoy
CoreMedia, Hippo Make Inroads into the US Market Via Key Partnerships
This week there were two announcements from content management providers that focus on gaining traction in the US market through partnerships. Hippo/AuthX Consulting Partnership Let’s start with Hippo. The company’s open source web CMS is the base platform for AuthX Consulting’s ‘Global
Share and Enjoy
Sitecore Launches Social Media Marketing Solution, Sitecore Social
If you are a business then you need to have some degree of social media presence. Which means you need a social media marketing tool to not only manage your social media accounts, but also monitor what’s happening and measure
Share and Enjoy
The WCM Selection Process: Where Your Design Firm Fits
I recently had the opportunity to write an eBook sponsored by Percussion Software. As companies strive to deliver highly personalized contextual customer experiences they are looking at their current web content management platform and realizing it may not have the
Share and Enjoy
Should you “Standardize” Your Native Ad?
In the past few years, native advertising has gone from an emerging concept to a widely repeated buzzword, and today, to a mainstream online marketing practice – yet many advertisers and publishers are still figuring out how to define native
Share and Enjoy
Acquia Takes on Adobe with New Campaign Cloud
I think it’s every CXM vendor’s goal in life to take on Adobe, and win. I’m certainly not saying it’s impossible to do, but it won’t be easy. Acquia is aiming in that direction, it hasn’t been hard to see
Share and Enjoy
The Latest on Digital Experience Weekly – Read It This Weekend
Do you read the Digital Experience Weekly? If you are looking for a magazine that will curate some of the best content across the Web on digital marketing and customer experience management, then you should. Every day we scan the
Share and Enjoy
New Leadtail Study Looks at the Social Habits of Digital Marketers
I’ve covered a couple of other Leadtail reports because they divulge some interesting facts about the social media habits of various executives. These are typically the people you are trying to reach in your own digital marketing strategies, so understanding
