Building Strong Successful Partnerships is Necessary, But Not Easy
Partnerships. They are essential for any business to be successful. You can’t do it all, you can’t know it all, even if you want to. That’s why we need partners. But as the CMO Council found, finding the right partner
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Sitecore Symposium Teaches Marketers to Collect, Connect, Analyze and Utilize Data for Better Customer Experiences
The Sitecore Symposium is right around the corner, taking place September 8-10 in Las Vegas. I took some time to chat with Sitecore Chief Strategy Officer, Darren Guarnaccia, about the event and how Sitecore is working hard to help digital marketers
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David Aponovich Talks Digital Experience, His New Role With Acquia
If you follow web content management and digital experience regularly then you know David Aponovich. He was a senior analyst at Forrester researching web content management and digital experience, and he understands the market very well. Aponovich recently took on
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Leadtail Examines the Social Activity of Search Marketers
It has looked at the social habits of digital marketers, of CFOs, of mid-size marketers, now Leadtail, a social media strategy and social insights company, examines the habits of search marketers on Twitter. Search engine marketing (SEM) is one of the core
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Sitecore Fully Integrates e-Commerce into Experience Platform
This week Sitecore announced the addition of Sitecore Commerce (powered by Commerce Service, which it acquired in November 2013) into its Experience Platform. This means that Sitecore’s Experience Platform offers pretty much everything you need to create and carry out
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Three Ways to Boost Online Customer Engagement – and Ultimately, Sales
U.S. eCommerce is expected to swell to $414 billion by 2018. This is an immense opportunity, but it’s no “gimme” in today’s digital age, where consumers are smarter and more demanding than ever before. Successful etailers will seek different strategies
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Video Getting Lots of Attention in the Salesforce CRM
A few news items passed my desk this week related to video and the Salesforce platform. The news comes from Vidyard and uStudio, two similar, but very different video marketing platform providers. Let’s have a look: Vidyard Connects Video and
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The Influencers: Loni Kao Stark, Product and Industry Marketing for Adobe Experience Manager
Kicking off our Influencer Series is a great person. She’s incredibly smart, with a keen understanding of the customer experience industry. Loni Kao Stark is the director of Product and Industry Marketing for Adobe Experience Manager. As part of a
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Oracle Announces New Data Cloud: Data as a Service for Marketing, Social, Sales
In February of this 2014, Oracle acquired BlueKai, a cloud-based data management platform and integrated it with its B2C (Responsys) and B2B (Eloqua) marketing automation platforms to provide better personalized experiences. Today, Oracle announced that, BlueKai’s Audience Data Marketplace (one
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Ensighten Inform Pulls Together Monitoring, Testing, Tag Deployment
We know Ensighten best for its tag management platform, but now it’s adding to its family with a new solution – Ensighten Inform. Ensighten Inform brings together the monitoring, testing and management of tags into a single place – something that should
